The Surgery - The Skyway Code for Private Pilots
Company: The Surgery, West Sussex, United Kingdom
Company Description: The Surgery is a creative communications agency specialising in internal communications, design and digital. We improve the employee experience through insight, our experience and a collaborative approach. We work with big brands who appreciate our creativity, the impact we deliver and the value for money we offer.
Nomination Category: Annual Report & Other Publication Categories
Nomination Sub Category: Other - Company
Nomination Title: Civil Aviation Authority: The Skyway Code for Private Pilots (agency: The Surgery)
Date this publication was first distributed: July 2017
Briefly describe this entry's communications objectives and how it met those objectives (up to 200 words):
TheCivil Aviation Authority (CAA) istheUK'saviation regulator. They created the Skyway Code to help UK’s 20,000 private pilots better understand the regulationsthat affectthem, and to offer advice on howtomake their flying safer.
With, 20,000 hits to date, the Skyway Code interactive online guide is a must-have for private pilots. It gives them quick and easy access to ‘must-know’ information andpractical guidance on the operational, safety and regulatory issues relevant to their flying. As a national and international first, it’s held up as an example of best practice throughout the global aviation industry.
“We wanted the Skyway Code to be something that GA pilots, new or experienced, would find useful. Rather than include every bit of information available we’ve focused on what a pilot most needs to know - primarily aircraft operations and airspace. The Surgery has done an amazing job of taking highly complex subjects and presenting them in an engaging, easy to understand manner.” Ed Bellamy, General Aviation Unit, CAA
“It’s gone down a storm with GA pilotsand has been a real game-changer.” Jonathan Nicholson, Assistant Director, Communications Department, CAA
Provide the applicable creative and production credits for this entry:
The Surgery: Adam Smith