Strategic Public Relations Group - PR Agency of the Year in Asia, Australia and New Zealand

Gold Stevie Award Winner 2016, Click to Enter The 2017 Stevie Awards for Sales and Customer service

Company: Strategic Public Relations Group
Company Description: PR networks in Asia and the largest PR consultancy in Hong Kong. It is a specialist in public relations, investor relations and financial communications, and a trusted corporate and marketing communications leader. The award-winning agency has a 300 strong workforce, nine offices in the Asia-Pacific, and retainer clients numbering 300.
Nomination Category: Corporate Communications, Investor Relations, & Public Relations Categories
Nomination Sub Category: Public Relations Agency of the Year in Asia, Australia and New Zealand

Nomination Title: A Most Remarkable Year!

Tell the story about what this nominated agency achieved since 1 January 2016 (up to 650 words). Focus on specific accomplishments, and relate these accomplishments to past performance or industry norms.

SPRG was a small financial communications agency in Hong Kong in 1995. Twenty years on, SPRG now has 15 offices in Asia and is a leading integrated PR group and an IPO/IR and financial communications specialist. From 2016 to the present (“review period”), SPRG has acquired/set up two companies.

Achievements (review period unless specified)

-Fee income reached US$31.7million, up 5.2%
-Completed 21 new listing in 2016. No. 1 in new listings in HK by completing 24 as of today (“July 12, 2017”)
-Established new PR industry record – SPRG handled its 369th listing as of today
-Gold Stevie® Winner – PR Agency of the Year in Asia and PR Agency of the Year in APAC for fourth and third consecutive year respectively
-Ranked 82nd in Holmes Report’s 2017 Global PR Report Top 250
-Ranked 75th by PRWeek Global Agency Business Report 2017
-Received 72 awards and accolades in 2016 and 21 in 2017

Richard Tsang, Chairman of SPRG, ranked among the world’s 500 most important people in the PR industry by PRWeek Power Book for the third consecutive year, and is the ONLY Chinese person to receive such a distinguished honour

Solid Clientele

-616 clients (289 retainers)
-33 regional clients (fee income: US$5.12million)
-Top 10 clients (fee income: US$3.7 million)
-18 clients with fee income of HK$1 million+ each
-296 new wins (including projects), value at US$9million
-Retainer client retention rate: 79%
-Anchor clients: P&G, Google, Merck, Land Transport Authority, Microsoft, Fitbit etc

Ingredients for Success

-310 PR professionals
-Staff retention rate at 71.6%, rare in the highly mobilised PR industry
-Mentorship programme and regional 4-6 week exchange programme
-Laissez-faire approach enables senior management to enjoy autonomy while benefiting from the Group’s resources
-Offices cross-refer business opportunities and share expertise

Highlights of 2016

-Acquired AsiaNet, a leading public affairs and government relations consultancy in HK, in July 2016, extending the Group’s footprint to a new segment
-Established Strategic DigitaLab in Singapore in 2017, specialising in digital marketing solutions
-15 senior hires in HK, Singapore and Malaysia, further strengthening the already strong professional teams
-SPRG is PR partner of HKIRA IR Awards, IR Magazine Awards and Conferences, and Mines and Money Hong Kong
-The Group received 182 media impressions
-SPRG senior management spoke at 41 conferences globally
-Fully utilised connections and resources to contribute to society
-Established Strategic CSR Network, a registered not-for-profit organisation fully funded and supported by SPRG, to bring together corporates, NGOs and volunteers to serve society. SPRG is the FIRST and ONLY PR agency to establish a NGO. From Jan 2016 to present, 59 community events with 48 NGO partners were organised – securing US$354,591in in-kind donations. Recruited an aggregate of 803 volunteers who contributed 2,088 hours serving 3,470 beneficiaries
-Media partner for the Hong Kong Society for Blind’s charity ride and Outward Bound Corporate Challenge, and PR partner to Hong Kong Aids Foundation
-Staff of SPRG Shanghai tended to a group of autistic children during visit to Shanghai Autistic Kindergarten

In bullet-list form, briefly summarize up to ten (10) of the chief accomplishments of this nominated agency since the beginning of 2016 (up to 150 words).

-Only HK-based PR firm listed
-2017 Holmes Report’s World PR Report Top 250
-PRWeek Global Agency Business Report 2017
-Acquired HK public affairs and government relations agency in 2016
-Established digital agency in Singapore in 2017
-Completed 369 IPO as of today – No. 1 in IPO communications market with 24 listings in 2017
-Fee income reached US$31.7million, up 5.2%
-Staff retention rate: 71.6%. 15 senior hires. Retainer client retention rate: 79%.
Richard, Chairman of SPRG, ranked among world’s 500 most important people in PR industry by PRWeek Power Book 2017 – the only Chinese agency head listed for three consecutive years
Richard is first Asian to chair PROI Worldwide – world’s largest partnership of independent integrated communications agencies
-SPRG won 72 awards/accolades in 2016 and 21 in 2017
-SCSR, a not-for-profit organisation secured US$354,591 in in-kind donations and served 3,470 beneficiaries