Sports 1 Marketing - Aggregated Marketing Platform
Company: Sports 1 Marketing, Irvine, CA, USA
Company Description: Founded by Hall of Fame Quarterback Warren Moon and veteran sports & technology executive Dave Meltzer, Sports 1 Marketing is a global sports and entertainment marketing agency that leverages relationship capital and over 38 years of business experience, bringing athletes, celebrities, and businesses together to make a lot of money, help a lot of people, and have a lot of fun.
Nomination Category: Mobile Site & App Categories
Nomination Sub Category: Sports
Nomination Title: Aggregated Marketing Platform (AMP)
Date this app was first released: January 2016
Briefly describe this entry's communications objectives and how it has met those objectives (up to 200 words):
Launched January 2016, the Aggregated Marketing Platform (AMP) is utilized by event producers and sponsors to connect traditional media and sponsors’ products, encourage event attendee engagement and create a measurable direct response environment. AMP was created to: reduce logistical issues with sponsorship, optimize traditional media at events, provide sponsors with data of the consumers they interact with, and improve the overall experience of event attendees. The secure end-to-end solution is customizable and can be tailored to individual events or experiences, providing a custom “playbook” for all partners.
Unlike traditional media and marketing, companies who sponsor events through AMP can see a direct ROI of who is engaged in their brand, product, or service by collecting data. AMP offers brands title sponsorship for as little as one game at a time, providing access to the biggest brands in sports and entertainment while avoiding traditional multi-year agreements. The platform ranges from driving traffic to MLB, NHL, and NBA games, to NFL Players Association events, the ESPYs, Emmys, International Indian Film Academy Awards, 5,700 + golf tournaments and charitable galas, and title sponsorship opportunities at the Barclays Center. AMP has won accolades for Innovation in Cloud Services and Best App/Website in Sports.
Provide the applicable creative and production credits for this entry:
David Meltzer, CEO
Randy Granovetter, CTO (2016 Stevie Award Winner)
Derek Shaw, COO