SK Networks - Transportation Campaign
Company: SK Networks Ltd, Seoul, South Korea
Entry Submitted By: KCU
Company Description: SK Networks Company Limited is a Korea-based company engaged in the mainly engaged in energy and car marketing, trading, telecommunication and others.
Nomination Category: Marketing Campaign Categories - Industry
Nomination Sub Category: Marketing Campaign of the Year - Transportation
Nomination Title: World's First Long-term Rental Car Web/Mobile Direct Sales Service Development
Tell the story of this nominated marketing campaign for the judges (up to 650 words). Describe the genesis, planning, execution, and results to date of your campaign.
Offering world's first long-term rental car web/mobile direct sales service
In general, if you want to use a long-term car rental for more than one year, you will be able to use long-term rental car through the salesperson through consultation, quotation, submission of documents, contract, and so on, and due to such method, causes the customers to pay a lot of time and money. We have developed a service that allows customers to select vehicles, make quotes, and sign electronic contracts directly from the website and mobile for customer service innovation. This enables customers to handle long-term rental car contracts that lasted several weeks in a matter of minutes, and unattended jobs to purchase vehicles at a more economical price.
On / Off / Mobile O2O vehicle management service provided
When you use a rental car, you will use various vehicle management services such as gasoline, maintenance, and accident handling
However, it is difficult to manage these vehicle management records without collecting receipts or recording them separately.
We have developed a service that provides customer 's vehicle management details on web site and mobile by linking one thousand gas stations, repair shops, emergency dispatch shops and system to our system nationwide.
This allows customers to conveniently manage their car rental anytime, anywhere
Web / Mobile CRM development
In the case of long-term car rental, most customers would like to get a recommendation on a car that suits their needs. We have developed a CRM system that can suggest a suitable vehicle to our customers by analyzing our web site, mobile customer log, and past rental car usage status. In this way, if a customer has a preferred vehicle promotion, they can be guided through a web site banner and e-mail to use the desired vehicle in a better condition.
Providing Customized Web / Mobile UI, UX
Renting car varies depending on individual or business operator, short-term or long-term rental car, in website and mobile service. We developed a main page that allows users to sign up and log in separately, identify their preferred services in advance, and automatically move to the service they want, in order to facilitate the use of services according to individuals, operators, short-term, and long-term rental cars. We made it easy to book / pay for short-term rental car intuitively, and developed 'MY Rent-a-car' service that allows customers to view contracts and usage information at a glance.
Various short-term rental car discount service when reserving using Web / Mobile
Customers who use short-term rental cars want to reduce the price burden even a little. We have partnered with various companies such as telecommunication companies, credit card companies and travel agencies to develop discount service for affiliates at the same time. Through this, we provide the largest number of affiliate discounts in the industry.
Providing Lightweight and innovative integrated mobile app service
Nowadays, mobile users are demanding various mobile services. In particular, our mobile service should offer more services than web sites with just long-term rental car quotation, short-term rental car reservation / payment, usage history inquiry. Hence, we have developed a new type of mobile service called Hybrid App by combining existing mobile web and App technology, providing the lightest and most innovative integrated Mobile App service in the industry.
In bullet-list form, briefly summarize up to ten (10) of the chief features and results of the nominated campaign (up to 150 words).
1. Provides world's first long-term rental car Web / Mobile direct sales service - Developed a long-term rental car selection, a quotation, and an electronic contract directly from a website / mobile that can conclude a contract in a few minutes.
2. On / Off / Mobile O2O vehicle management service provided - Developed a service that provides customer's vehicle management details on website / mobile by linking gas stations, repair shops and system to our system nationwide.
3. Providing Customized Web / Mobile service - Developed a personalized service that CRM system that can recommend long-term rental car by analyzing customer log of website / mobile and main pages that are automatically moved according to preferred services
4. Various short-term rental car discount service when reserving using Web / Mobile - We have partnered with a variety of companies to develop a website / mobile affiliate discount service for reservation / payment.