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Singapore Telecommunications Ltd - Singtel Website

Gold Stevie Award Winner 2018, Click to Enter The 2019 International Business Awards

Company: Singapore Telecommunications Ltd, Singapore
Company Description: Headquartered in Singapore, Singtel has more than 130 years of operating experience and played a pivotal role in the country’s development as a major communications hub.
Nomination Category: Website Categories
Nomination Sub Category: Telecommunications

Nomination Title:

When was this site or blog first published? was completely revamped in 2017, integrating both back-end and front-end systems to become a one-stop solution for consumers.

Briefly describe this entry’s communications objectives and how it met those objectives (up to 200 words):

The newly revamped Singtel.comhas transformed to become a one-stop solution for consumers. This provides consumers with a seamless and unified shopping journey, allowing them to purchase a multitude of Singtel’s products and services all into one shopping cart.

Singtel.comunderwent a complete redesign with infotainment content-driven pages, together with an interactive design and user interface. This was implemented with the user put at the center of the online shopping experience. The team worked on restructuring the entire purchase flow, optimising and streamlining the cart and checkout process, in addition to simplifying the navigation.

Integrating the front end platform with multiple backend systems was the biggest challenge of the project. All of Singtel’s consumer database portals, together with its fulfilment and operations management systems were successfully integrated into one platform. This has provided customers with exposure to the omni-channel experience driving them offline to online.

This initiative has been a huge successwith26% growth inconversion rate and 18% improvement in customer experience scores.

With continuous improvements and enhancement initatives underway, serves to function as a one-stop solution delivering a seamless and unified shopping experience and driving Singtel's vision in making everyday better for customers.

List the appropriate creative and production credits for this entry: NA