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Say Communications - PR Agency of the Year in Europe

Gold Stevie Award Winner 2018, Click to Enter The 2019 International Business Awards

Company: Say Communications, London, United Kingdom
Company Description: Based in London, Say Communications is a top 35 UK Technology and top 20 UK Healthcare Consultancy. In recognition for the agency’s performance over the last 12 months Say has jumped 15 places in this year’s PR Week Top 150 PR Consultancies report, following a 16% increase in fee income against an industry average of 11.5%. Say has won numerous awards and most recently the PRCA DARE awar
Nomination Category: Corporate Communications, Investor Relations, & Public Relations Categories
Nomination Sub Category: Public Relations Agency of the Year in Europe

Nomination Title: Say Communications

Tell the story about what this nominated agency achieved since 1 January 2017 (up to 650 words). Focus on specific accomplishments, and relate these accomplishments to past performance or industry norms.

Say is a specialist healthcare and technology PR and digital communications agency. Joint-MD’s Louise Stewart-Muir and Stefi Rucci lead a talented pool of 23 consultants. Both MDs bring a dynamic yet complimentary perspective to the business. Committed to delivering excellence means, “as clients see the value we bring to their business they entrust us to do more”.

Driven by insight, expertise and fresh thinking we recognise evolution is imperative for success and growth. We pride ourselves on having a proven track record for delivering strategic, bold and creative campaigns that improve a brand’s business impact. Our ethos ‘to live our culture’ means we continuously review ourselves, our consultants and the agency as a whole. Our Shared Goals and Seven Operating Principles are part of Say’s DNA and reflect the agency’s evolved proposition.

To support clients internationally Say has a partner network Plexus PR of like-minded agencies. In 2017 we launched the Sotiria, to provide cyber and physical organisations with specialist security communications services. Combined Say has presence in 45 countries, 550 consultants, and collectively have won 420 PR awards.


Gross Billing increased to over £2.1m, delivering an increase in revenue per person of 7%, exceeding the average revenue per head of the top 150 agencies by 10%.

Say is ranked respectively 18th the UK PR Week Healthcare Agency League Tables.

In the Global rankings has moved up 4 places as a result of 29% growth in revenue.

Say saw an increase in sales invoice values of 10% indicating growth in the amount each client was billed per job.

Say continues to attract new business from Europe with growth in turnover from the EU of 15% in 2016 to 21% in 2017.


Working with Say is about becoming a part of our team – we partner clients as an extension of their marketing departments, not as a supplier. This encourages close, open and honest client/consultancy relationships, and provides consultants with the ambition and incentive to deliver high quality outcomes. Combine this with an on-going process of performance review and project transparency we believe this is the perfect recipe for healthy, long-term relationships.

Whilst organic growth accounted for 42% of revenue, 5 new clients were won


To be excellent, challenged, feel fulfilled and valued the Say Academy provides on-going training. We invest £900/year/consultant for PR, marketing and management training, utilising the UK’s best training bodies, one-on-one coaching and the Say Open Mind internal training programme.

Bi-annual appraisals are completed with a clear PDPs. Informal progress meetings are held as and when necessary.

£82,500 benefit investment:

Private Health
Annual Health Checks
Fortnightly Massages
Early Finish Summer Fridays from 3pm
Well-being Contribution of £20/month
Financial Planning
£500/year Contribution towards Duration Learning
Travel Loans
Birthday Presents
Birthdays Off
Friday Afternoon Refreshments
Work Anniversary Flowers
£100/individual charity contribution


With a strong infrastructure – two non-executives meet with the two joint MDs for regular board meetings.

All staff are involved and well informed of company developments, objectives and progress:

Monday Morning Company Catch-ups
Fortnightly Senior Management Operations Meetings
Monthly Staff Meetings
Weekly Practice Meetings
Annual Say Innovation & Strategy Day


We strategically advise how, and which social channels will positively impact communications to secure a valuable and measured ROI.

2017 we developed and productised our own online crowdsourcing platform, and challenged parents to invent a tool to put nutritional guidelines for toddlers into practice.

2018 we developed a ‘dynamic data analytics dashboard’ to gain insight from data for client research, messaging and positioning.

Client Satisfaction Surveys measure client perceptions of the team and the agency; the quality of our strategic and creative thinking; programme delivery and outcomes. Results are analysed and benchmarked to enable us to constantly improve.

In bullet-list form, briefly summarize up to ten (10) of the chief accomplishments of this nominated agency since the beginning of 2017 (up to 150 words).

-This year we've been a finalist for each award entered
Stevie Golds – Communications or PR Campaign of the Year – Healthcare; Communications or PR Campaign of the Year – Media Relations
Stevie Bronze - European PR Agency of the Year
PRCA DARE – Campaign Challenges
Communique – Excellence in Social Media Strategy and Excellence in Media Relations
Greater London Enterprise – Best Healthcare Communications Consultancy
PM Society Digital – Effectiveness – Multi-channel Campaign
PRmoment – Consumer PR Campaign of the Year

-New service propositions:
Collaborative Innovation platform
Social media deep data analytics

-Organic growth increased by 42% in 2017
-Annual Say Day inspires company-wide collaboration, ensuring staff feel valued and part of the journey.
-2017 launch of ‘Sotiria Security Communications’, a worldwide network security PR/comms agencies.
-Demonstrable commitment to continuous evolution of our services, implementing innovative technologies in our campaigns.
-Recruited 3 consultants from the Say Graduate Internship Programme