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The Saem International Co.,Ltd - Product Video

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Company: The Saem International Co.,Ltd
Entry Submitted By: KCU
Company Description: 'the SAEM', the leading brand of K-beauty in 2017..
Nomination Category: Video Categories
Nomination Sub Category: Sales: Product Sales

Nomination Title: the SAEM Eco Soul Essence Cushion

Date this production was first released/publicly viewed: April 10, 2017

Briefly describe this entry's communications objectives and how it met those objectives (up to 200 words):

Introduced & promoted the new product of 'the SAEM', the leading brand of K-beauty in 2017.

Presented a member of a top idol group in Korea, 'Irene' of 'Red Velvet', as a main model.

The creative image expressed that the product contains rose extracts & aloe and is very effective in the 3 areas of wrinkle improvement, skin lightening, and ultraviolet rays blocking. Especially it emphasized the point that this facial essence fulfills esthetic demands or requirements.

Increased sales amount sharply by employing the advertising copy of "Perfect Beauty Again Today" that stresses the bright skin from the ultra-strong moisturizing & covering power.

theSAEM eco soul 90° mascara CM global ver

theSAEM Eco Soul Spau BB Cusion SHINee's PLAY

theSAEM Harakeke Root Cream

theSAEM waratah essence lotion

Provide the applicable creative and production credits for this entry:

Gravity Production

Won Seongrae, Creative Director

Lee Sangyong, Director

Shakespeare And Company

Limelight Music Consulting