PT Petrokimia Gresik - Executive of the Year
Company: PT Petrokimia Gresik, Gresik, Indonesia
Company Description: PT Petrokimia Gresik (PG) is located in Gresik City, East Java Province-Indonesia and occupying land of 450 hectares. It was inaugurated by the President of Republic of Indonesia on July 10, 1972. As the biggest and most complete fertilizer and other chemical manufacturer in South East Asia, PG becomes an integral part of Republic of Indonesia Government program to secure national food security.
Nomination Category: Management Categories
Nomination Sub Category: Executive of the Year - Chemicals
Nomination Title: Nugroho Christijanto, CEO
Tell the story about what this nominated executive has achieved since 1 January 2016 (up to 650 words). Describe the impact he or she has had on your organization. Focus on specific accomplishments, and relate these accomplishments to past performance or industry norms.
PT Petrokimia Gresik (PG) is a Government owned company located in East Java, Indonesia with Nugroho Christijanto currently serves as the CEO. As the biggest and most innovative fertilizer and chemicals manufacturer in South East Asia, PG continuously becomes an integral part of Indonesian Government national food security program.
At PG, we believe that investing in purposeful innovation is instrumental to our success. Employees have the opportunity to form Innovation Task Forces (ITFs) and participate in the Annual PG Innovation Convention. The number of ITF participation increased from 820 ITFs in 2015 to 1,003 ITFs in 2016 due to the enormous support from PG management and resulted in 30.9 billion rupiah of cost efficiency. Winners of the Convention had the honor to represent PG in national and international competitions and gained multiple achievements:
Upon receiving the predicate of “Emerging Industry Leader” from The Indonesian Quality Award and “Indonesia Trusted Company” from The Indonesian Institute for Corporate Governance, PG continues its development and innovation in Good Corporate Governance practice. In 2016, we had successfully re-branding our corporate values through FIRST campaign. Our unique culture and approach are best seen in the way we effectively combine our business strategy with innovation, productivity and discipline, professional judgments of highly motivated teams, as well as excellent synergy in our business process. As the results, we received multiple awards including Best Corporate Culture from Government-Owned Company Award 2016, ASEAN Best Practices Award for Energy Management from ASEAN Energy Awards 2016, Best Risk Advocate from ASEAN Risk Awards 2016, and several Productivity Awards from IETEX 2016.
Corporate Social Responsibility:
Business activity of the company has an active contribution in developing agriculture outcome, preserve environment, and develop both national and regional economies. It is our great expectation to ignite economics and empower the society without sacrificing environment for a sustainable future. The successful of our CSR program gained multiple awards including Education Care Award from the Ministry of Education & Culture, Social Business Innovation Award 2016 from the Ministry of Environment, and Green Industry Award 2016 from the Ministry of Industry.
PG has set up its breakthrough innovation of host-to-host payment confirmation system through Distributor Financing (DF). From the customer’s point of view, DF is beneficial by providing a more flexible method of payment and financing for subsidized products. The innovation had previously won the Best Corporate Deal in Indonesia Award from The Asian Banker and, in 2016, was elected as Top 3 Best eMark Award. Information Technology: Other innovation in information technology included a Whistle-Blowing System to prevent fraud and a Knowledge Management System that helps preserve knowledge and experiences between employees.
In early 2016, PG received the recognition from the League of American Communications Professionals for innovative Annual Report (Rank #2 Top 50 Worldwide, Platinum Award in the category of Chemicals Industry, and Best Report Financials Worldwide). The success was followed with more awards such as Runner up in the Inspirational Indonesia Public Relation Awards and our PR Manager was elected as Indonesia PR Personality. Research & Development: Over the last year, PG launched product innovation such as Petro Hibrid (Rice Seed HIPA 18 variety), Petro Gladiator, Petro CAS, NPK Cassava, and Petroganik Premium. We also help preserving and cultivating 20 types of endangered plants in our Research Farm facility.
Marketing & Customer Service:
Up until today, PG still holds 100% market shares of ZA and SP-36 fertilizer in Indonesia. The achievements cannot be done without our aggressive marketing strategies including Demonstration Plot using our balance fertilizing method, Sales Supervisor assigned nationally, and SMS Broadcast provided for customers all over Indonesia. We also established a Customer Service Crisis Center with Customer Satisfaction level in the category of ‘Very Satisfied’ and distributed pocket product catalog and monthly Farmers’ Best Friend Tabloid free for all customers. In 2016, our CEO was awarded the Surabaya Marketing Champion in the Indonesia Marketeers Festival.
In bullet-list form, briefly summarize up to ten (10) of the chief accomplishments of this nominated executive since the beginning of 2016.
1. Twelve awards from Asia-Pacific Stevie Awards 2016 including Gold Stevie Winner for Innovative Management (CEO) in Manufacturing Industries.
2. ASEAN Best Practices Award for Energy Management from ASEAN Energy Awards 2016.
3. Social Business Innovation Award 2016 from the Ministry of Environment.
4. Green Industry Award 2016 from the Ministry of Industry.
5. Education Care Award from the Ministry of Education & Culture for our high commitment in supporting education.
6. Most Admired Knowledge Enterprise in Indonesian MAKE Study Award 2016 for achievement in developing a Knowledge Management system that helps preserves knowledge sharing between employees.
7. Recognition from the League of American Communications Professionals for Annual Report (Rank #2 Top 50 Worldwide, Platinum Award in the category of Chemicals Industry, and Best Report Financials Worldwide).
8. Best Risk Advocate from ASEAN Risk Awards 2016.
9. Productivity Award from IETEX 2016. 10. Innovation resulted in 30.9 billion rupiah efficiency.