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PT Petrokimia Gresik - Best New Product Introduction Event

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Company: PT Petrokimia Gresik, Gresik, Indonesia
Company Description: PT Petrokimia Gresik (PG) is located in Gresik City, East Java Province-Indonesia and occupying land of 450 hectares. It was inaugurated by the President of Republic of Indonesia on July 10, 1972. As the biggest and most complete fertilizer and other chemical manufacturer in South East Asia, PG becomes an integral part of Republic of Indonesia Government program to secure national food security.
Nomination Category: Live Event Categories
Nomination Sub Category: Best New Product Introduction Event

Nomination Title: Petro Agrifood Expo (PAE)

The date on which this nominated entry was first presented: PAE was held for 3 days, from 29 to 31 July 2016.

Describe the nominated event's communications objectives and how it met those objectives, including the event's genesis, development, performance, and results to date (up to 525 words):

CONCEPT:
PAE was held for 3 days in Research Field Area of PT Petrokimia Gresik (PG). The purpose of the event is to promote and showcase agricultural product innovation, tools, and also give free workshop for farmers. This year workshop was attended by no less than 250 college students and young farmers (between the ages of 22 to 40 years) from 12 provinces in Indonesia. PG, as always, invited practitioners and experts to share their knowledge and experiences, especially regarding to agricultural topics in the workshop.

EVENT DEVELOPMENT
As much as 58 expo stands from various institutions in the field of agribusiness participated in this year PAE. General public can come and purchase agricultural products and fresh produces directly from the Research Farm facility with low price. PAE also function as an educative agricultural tourism in Gresik where visitors can observe the process of cultivating decorative plants, raising cattle, and fisheries, or visit our deer captivity facility while enjoying the landscape.

In its continuous development, PAE launched our techno social services and research facilities for the customers. This year we launched our Soil Testing Vehicles. The purpose of this free service is to help farmers evaluating the nutrients in soil for sustainable farming. With proper evaluation, farmers will then decide what kind of our company products are suitable to use to increase farm productivity.

In this year PAE, we also launched our newest franchise – Petromart. Petromart provide consultation and farming clinic, and a place for our customers to buy our products. The franchise is expected to expand to 3 other cities in Java.

PROMOTION
In PAE 2016, PG launched two product innovations: Petro Hibrid and Petro Gladiator. Both products completed the previous 17 product innovations that already available in the market. Petro Hibrid is a HIPA 18 variety of hybrid rice paddy seed developed by PG in cooperation with Indonesian Center for Rice Research. The seed is capable to increase up to 20 percent of rice paddy productivity and result. This product is the answer to the Government program to increase food crops productivity. Another benefit of the product is its high immunity against diseases and pests. On the other hand, Petro Gladiator is a bio decomposer product to accelerate decomposing process of organic material in producing organic fertilizer. Farmers can use this product to recycle farmland organic wastes and then use the recycle materials as organic fertilizer to re-nourished soil. Petro Gladiator can also be used for urban farming.

Each year, visitors of PAE are expected to reach 15,000 people. In 2016, sales in PAE were estimated to increase by 20 percent.

List the appropriate creative and production credits for this entry: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

Creative & Production of PAE: Research & Development Department
Project Officer for International Competition: Taufik A Armaputra