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PRIZM - Company of the Year

Gold Stevie Award Winner 2016, Click to Enter The 2017 Stevie Awards for Sales and Customer service

Company: PRIZM, Hong Kong
Company Description: PRIZM is a fast- growing digital & social marketing agency which serves over 100 clients with experienced marketing experts in Hong Kong. We specialize in strategy planning, APP development, content marketing & management, data analysis, etc., which assists clients to navigate in new era of marketing in order to engage and connect with their target audiences effectively.
Nomination Category: Company / Organization Categories
Nomination Sub Category: Company of the Year - Advertising, Marketing, & Public Relations - Small

Nomination Title: PRIZM

Tell the story about what this nominated organization has achieved since 1 January 2016 (up to 650 words). Focus on specific accomplishments, and relate these accomplishments to past performance or industry norms.

In 2016 till 2017 1H, PRIZM has been going via a big development:

Performance –
-127.5% Y-o-Y revenue growth USD 11.74 mn, not to disclose
-92% net profit growth USD 4.2 mn, not to disclose
-Client retention rate: 95+%
-70+ anchor clients - successfully builds a long-term co-operation (3+ years) with AirAsia, L’OCCITANE Far East, Bobbi Brown, benefit, A.S. Watsons Group – Fortress, Parknshop, Watsons Mall, Watsons The Chemist & Watsons Water, Ocean Park, KFC, and Maxim’s Group, SINO Hotels, etc.
-30+ new clients, incl. Expedia, Bare Minerals, Moet Hennessey Diageo, Prudential, SHARP, AXA, AIA, Häagen Daz, Hong Kong Jockey Club, etc.
-Client growth rate: 60+%

-Highlights of campaigns:

-A.S. Watsons Group
-TRUST built – serves A.S. Watsons, Watsons Water, Watsons The Chemist, Fortress & ParknShop over 4 years
-Projects for A.S. Watsons & Watsons Water won 10 regional & local industry honours

-World’s LARGEST Online Travel Agency – focusing on O2O conversion via different campaigns

-Change communications & brand reputation maintenance via yearly digital & social marketing campaigns
-Build up e-Commerce operation platform & Mobile Shopping APP to extend e-Commerce sales

-China Mobile Hong Kong
As of today:
-FB page reaches 240K+ fans (70+% growth)

-Campaigns in 2016 gained 7.3 mn+ reach (26% growth) & 87K+ interactions (45% growth)
-Social media engagement & interaction rate > 200%

-Won 47 prestigious industry awards, including:
-Gold Stevie Winner of Most Innovative Advertising or Marketing Agency of the Year @ 2017 Asia-Pacific Stevie® Awards Most Innovative Advertising or Marketing Agency of the Year
-Silver winner of Independent Agency of the Year 2017 by Marketing magazine Hong Kong
-Bronze winner of Social Media Agency of the Year 2017 by Marketing magazine Hong Kong
-Most Honoured Interactive Services Agency of the Year @ IBA 2016
-Gold Stevie Winner of Advertising, Marketing, & Public Relations Company of the Year – Small @ IBA 2016

-New office with X3 larger in space

-B. Product/ Service

-Digital Strategy & Concept Development
-Content Creativity & SNS platform management
-E-Commerce Operation & management
-Analytics & Market Insight
-Innovative Technology Support

-PRIZMATE - An all-inclusive digital solution makes booking and running a restaurant much easier

Digital Solution for Foreign Exchange Industry – A tool developed for FX clients to generate unique lead generation sites for different marketing purpose by a few clicks -- saves time and resources (assistance from IT and design) à Simple and direct flow maximises conversions, save cost, spontaneous (allow multi campaigns to be launched simultaneously), powerful backend for insights and analytics, multi languages (i.e. handy for expansion to different regions)

C. People - 140 talents -- 27% growth

D. Perspective -
-Continuously investing Silicon Valley “500 Startups” Asian projects to nurture the startup community
-Footprint reaches SEA, NA & Africa together with on-going development in AP region
-Take initiative for supporting PRC govt’s “One Belt One Road Scheme”
-Pro bono co-operation to Ronald McDonald House Charities & AIDS Concern Hong Kong

-Provided insight articles and being interviewed by Hong Kong Economic Journal, Wen Wei Po, Marketing Magazine Hong Kong, Bloomberg Businessweek Hong Kong and Sisy’s World News Taiwan

-Senior management actively participated in different industry events – as speaker and panelist of sharing experience and market intelligence via events organized by
-The Economist Event - Marketing Unbound Asia
-Bloomberg Businessweek Hong Kong
-Marketing Magazine Hong Kong
-Chinese University of Hong Kong
-Hong Kong University of Science & Technology
-Youth Marketing & Engagement Conference Hong Kong
-Jewelry Fair of Hong Kong Jewelry Manufacturers' Association

-Named as Caring Company for 5 consecutive years since 2012

In bullet-list form, briefly summarize up to ten (10) of the chief accomplishments of this organization since the beginning of 2016 (up to 150 words).

-Client growth rate: 60+
-Winning big-name new clients, incl. Expedia, Moet Hennessey Diageo, Prudential, SHARP, AXA, AIA, etc.
-Client retention rate: 95+%
-Nearly a double growth in net profit
-Campaigns generated digital transaction worths USD 9.6 mn+
-Total campaign videos draws 11.5 mn+ views
-Bestowed 47 local & regional industry recognitions
-Growing team
-New office of 3 times larger in space
-Expand footprint to SEA, NA & Africa with on-going development in AP region

Of the following measures of success, which ONE do you want the judges to most appreciate about your organization's story of achievement since the beginning of 2016?

Financial Performance