PRecious Communications - PR Agency of the Year in Asia, Australia and New Zealand
Company: PRecious Communications, Singapore
Company Description: PRecious Communications is an integrated communications agency which combines traditional and digital capabilities to provide holistic communications consultancy to its clients through dedicated consumer, B2B and startup practices. PRecious Communications was founded in 2012 by Lars Voedisch, an international veteran PR and Corporate Communications expert.
Nomination Category:Corporate Communications, Investor Relations, & Public Relations Categories
Nomination Sub Category: Public Relations Agency of the Year in Asia, Australia and New Zealand
Nomination Title: PRecious Communications
Tell the story about what this nominated agency achieved since 1 January 2017 (up to 650 words). Focus on specific accomplishments, and relate these accomplishments to past performance or industry norms.
PRecious Communications is a vibrant independent PR firm that started as a one-city, one-man boutique firm in 2012 and since has built a regional footprint with over 40 people offering services from traditional PR to digital and content marketing across B2B, B2C and Startups. We have operations in Singapore, Indonesia, Thailand, Philippines and Australia and work with a network of partners in other Asian markets and globally.
Our strengths lay in working with established brands and MNCs as well as startups and challenger brands – this keeps our perspectives fresh and creativity high. The best compliment of our work is that over 80% of new business comes to us through recommendations and clients increasing their businesses and budgets with us.
Through Precious SPARKS, our startup practice, PRecious has been heavily involved in the startup eco-system, meeting the specific needs of its startup clients across varied industry sectors. Over the past 6 years, we have worked with close to 100 startups, over 10 unicorns, 3 Eduardo-Saverin co-funded companies - and supported funding and ICO rounds at around$1 billion. Some of the agency’s recent client wins include Capillary Technologies, Electrify Asia, Entrepreneur First, Hedera Hashgraph or Qualtrics.
We’ve also built a strong clientele in B2B (INC.) and B2C (Life!), be it their product, sales platform, smart services or intelligent ways in connecting with their customers. This naturally led to developing our digital capabilities to link PR-driven brand awareness initiatives with sales-focused lead generation activities. Some of our current and recent key clients include Bundesliga, German National Tourism Office, Heineken, Lufthansa, NBC Universal, One Championship, Porsche, Seat, Seiko, Yotel and Young Living on the consumer side, and for the B2B space the likes of AdColony, Citi, Deloitte, F5 Networks, International Labour Organization,McAfee, Outsystems and Software AG.In addition, we have been able to work on strategic projects in the reputation and crisis management area based on our consultants’ experience of having worked with some of the largest brands in the world, from AT&T and Coca Cola to DHL or Yahoo!.
PR’s job has always been to influence different audiences’ perception of brands, people or topics. And the arsenal of communications methods has always gone beyond the different iterations of the press release. Combinations of white papers, opinion pieces, blog posts or editorial contributions are at the centre of content and storytelling – just that finally we look at it from a more strategic approach of the core story to bring across and then packaging them into different formats and pushing them through different channels across earned, shared and paid including third party services from content syndication to lead generation.
But for PR to keep its hands in the game and fend off marketing – it has to look at the ROI from those activities. For the longest time PR wanted to not be associated with sales results. Those artificial wars have to be over – we’ve to look into linking efforts not only to outputs, but outcomes: Do our activities drive traffic, conversion or perception changes. That’s why we use tools that allow us linking PR exposure to website traffic – and possible conversions. Real strategic PR will use content from a holistic perspective and link it to a wider sales funnel approach – at which points of a customers or audience conversation can we influence behaviour and trigger perception changes, if not even actions!
PRecious Communications believes in pushing individuals and organizations to reach their full potential and to maximize their value. We believe our team is not defined by what we can or cannot do, but by what we are willing to dedicate ourselves to achieving. We aim for culture that creates a safe environment for our staff, where we are not afraid to make mistakes, and thus can learn more quickly and acquire flexibility and critical thinking to overcome any and all challenges.
In bullet-list form, briefly summarize up to ten (10) of the chief accomplishments of this nominated agency since the beginning of 2017 (up to 150 words).
-Over the past 24 months we have grown over 350% and in the past 12 months above 50% with the current fiscal year closing at over US$2 million in consulting fees.
-The best compliment of our work is that over 80% of our new business comes to us through recommendations and clients growing their business together with us.
-New significant client wins and renewals include Bundesliga, Lufthansa, McAfee, Seiko, Viacom International
Key campaigns include:
-Artbox Singapore 2017:The inaugural Artbox Singapore aimed to recreate the ambience of Bangkok night marketsat a scale. Through a 5-wave campaign targeting media and social media influencers, wegarnered over250 pieces of media coverage,garnering a totalPR value of S$72 million.
-Electrify Asia:To position Electrify as thought leader in the electricity and blockchain industry, offering measured, mature perspectives on industry issues and hot topics. Supported successful US$22m ICO via strategic PR.