PJ Lhuillier Group of Companies - Jean Henri Lhuillier

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Company: PJ Lhuillier Group of Companies, Makati City, Philippines
Company Description: Established in 1988, the PJ Lhuillier Group of Companies is a dynamic, multi-industry company that owns and operates businesses dealing with financial services such as pawning, remittance, microinsurance, and business to business micro loan solutions. We are the proud parent company of Cebuana Lhuillier, the Philippines’ leading and largest non-bank financial services provider.
Nomination Category: Management Categories
Nomination Sub Category: Executive of the Year - Diversified Services

Nomination Title: Jean Henri Lhuillier, President and CEO

Tell the story about what this nominated executive has achieved since 1 January 2016 (up to 650 words). Describe the impact he or she has had on your organization. Focus on specific accomplishments, and relate these accomplishments to past performance or industry norms.

Whether internally or externally, Jean Henri Lhuillier has been consistent in taking Cebuana Lhuillier to new, ambitious heights.

In 2016, Cebuana Lhuillier, led by its visionary President and CEO Jean Henri Lhuillier set forth with a mandate: a Wildly Important Goal (W.I.G.) - to make 1 out of 3 Filipinos a Cebuana Lhuillier client/friend by 2020.With employee engagement at the core of its strategies, the company, spearheaded by Mr. Lhuillier, were brought together by a sense of identity as Ka-Cebuanas (co-Cebuana Lhuillier employee) through the Isang Bangka (One Boat) campaign. The campaign challenged Ka-employees to be a paddler so they can all row towards a culture of collaborative excellence. With the incredibly positive results, the company celebrated and rewarded these milestones when Mr. Lhuillier personally went around the country through the CEO Roadshow.

The year 2016 was also the time when Cebuana Lhuillier welcomed exciting new additions to its growing family. A new company was formed—Cebuana Lhuillier Marketing Services Inc. or CLMSI, the official business-to-business arm of the company, supporting local micro, small, and medium businesses.

A client even before he shot to fame, TV heartthrob and half of the #AlDub viral sensation Alden Richards became Cebuana Lhuillier’s latest Brand Ambassador, joining existing Brand Ambassadress Sarah Geronimo, considered one of the most bankable celebrities in the Philippines.

Mr. Lhuillier led the launch of the higher tier benefits card for its most loyal customers, 24k Gold. He personally met with and handed brand new 24k Gold cards to the most valued clients during the pocket launches held all over the country. Adding more benefits to the loyalty program, Mr. Lhuillier also spearheaded the partnership with SM Advantage, which allowed Cebuana Lhuillier’s loyalty cardholders to convert their points to Advantage points and get access to more benefits.

Adding to Cebuana Lhuillier’s already extensive line-up of products are its latest offerings such as Lucky Loans for business loans, Happy Loans for personal cash loan, Gadget Loans, Cebuana Direct for international remittance, and ACP Gold with micro-life insurance. With more than 150 new branches and more than 1 million partner locations worldwide, 2016 was synonymous to continuous expansion and relentless growth, thanks to Mr. Lhuillier’s constant and consistent pursuit for improvement.

As Mr. Lhuillier led the expansion of the business, he likewise increased Cebuana Lhuillier’s impact. On its first year alone, more than 13,000 Ka-Cebuanas (co-Cebuana Lhuillier employee) and counting became financially literate through the CebuanAsenso Financial Literacy Program. He also led the launch of several advocacies, particularly disaster resilience through the 2016 Ready: The Role of Microinsurance in Building Disaster-Resilient Communities Forum and nationwide roadshows. This ended on a high note when the company insured a staggering one million Filipinos during the National Pilipino Protektado Day on July 21.

Eager to serve more individuals, the number of Cebuana Lhuillier branches increased from 1,700 to 2,000.

In 2016, Mr. Lhuillier himself travelled to the Middle East where the largest concentration of overseas Filipino workers are based, to strengthen partner relations in the region. This led to gaining new partners including Al Fardan, ExRemit, and RAKBANK, among others.

It was Mr. Lhuillier who pushed for the construction of the Cebuana Lhuillier school building in Tacloban City, supporting less fortunate high school learners to pursue their dreams through education. The learning facility was built in a school situated in an area that was severely ravaged by supertyphoon Haiyan.

All these efforts go back to Mr. Lhuillier’ and Cebuana Lhuillier’s mission—financial inclusion. Mr. Lhuillier stressed that Cebuana Lhuillier is a business that operates not just for profit but for a greater purpose—to assist the millions of unbanked and underbanked Filipinos towards success. This is the heart of what he does, embodying the essence of hisvision for Cebuana Lhuillier—to be the best and preferred microfinancial and business-to-business solutions partner with a heart.

In bullet-list form, briefly summarize up to ten (10) of the chief accomplishments of this nominated executive since the beginning of 2016.

-With Mr. Lhuillier’s trailblazing programs, Cebuana Lhuillier has significantly contributed to the improved state of the Philippines in financial inclusion to sixth place from 15th place worldwide.
-His efforts to encourage participation of employees in 2016 programs yielded unprecedented results such as over 200 systems and process improvement ideas, 85% passing average in Process/Product Mastery Assessment Exam, and 99% engagement on communication campaigns.
-His financial literacy campaign reached 514 communities and attracted 19,069 participants. Expansion efforts attracted 34,345 new partners. The improved website has 2,298 visits every day while mobile apps have 33,575 active users.
-Through his active leadership, Cebuana Lhuillier has also earned a total of Php175,796,290.82 worth of media values from positive publicities in 2016 alone.