PJ Lhuillier Group of Companies - Best Company History
Company: PJ Lhuillier Group of Companies, Makati City, Philippines
Company Description: Established in 1988, the PJ Lhuillier Group of Companies is a dynamic, multi-industry company that owns and operates businesses dealing with financial services such as pawning, remittance, microinsurance, and business to business micro loan solutions. We are the proud parent company of Cebuana Lhuillier, the Philippines’ leading and largest non-bank financial services provider.
Nomination Category: Annual Report & Other Publication Categories
Nomination Sub Category: Company History - Up to 50 Years
Nomination Title: Cebuana Lhuillier Legacy Book
Date this publication was first distributed: Novemeber 2016
Briefly describe this entry's communications objectives and how it met those objectives (up to 200 words):
From an obscure French surname in the 1930s to a current household Filipino brand, Cebuana Lhuillier has weathered historical and economic changes and remained strong and consistent, primarily because of the philosophies that every generation of the Lhuilliers used to steer the direction of the PJ Lhuillier Group of Companies. From Henry Leon Lhuillier who started the business in the 1950s in Cebu, to Ambassador Philippe Jones Lhuillier who expanded the business first in Metro Manila and bullishly nationwide, and current President and CEO Jean Henri Lhuillier who maintains the market leadership status of the company, each of these three generations has their own leadership stories and corporate philosophy waiting to be told.
As such, a coffee table book that chronicles the story of how Cebuana Lhuillier started was made. The book served as the primary documentation and reference material of the corporate culture of the PJ Lhuillier Group of Companies. Through the book, the company was able to identify the crucial elements necessary to make Cebuana Lhuillier relevant in the ever-changing business landscape. The culture build campaign of the company for 2016 owes its success to the corporate values, new and existing, that were identified through the book.
Provide the applicable creative and production credits for this entry:
President and CEO: Jean Henri Lhuillier
Project Lead: Paul Dumol
Research: Tomas Quiogue, Resil Mojares
Group Head, Integrated Marketing and Communications: Michael Sena
Internal Communications Manager: Sandy Dela Cruz-Paguio
Internal Publications Supervisor: Ryan Nikolai Dino