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Pixelplus Interactive -Volkswagen Turkey Instagram Feed

Gold Stevie Award Winner 2018, Click to Enter The 2019 International Business Awards

Company: Pixelplus Interactive, Istanbul, Turkey
Company Description: Pixelplus, established in 2000, is a digital marketing agency, constantly expanding its portfolio by providing a full range of digital marketing services to the leading companies in the sector. Pixelplus is also Deloitte Technology 2012 Fast 50 and EMEA Fast 500 winner. Our policy is to use digital channels fully and created with the power and experience we have gained during 15 years.
Nomination Category: Website Specialty Categories
Nomination Sub Category: Best Use of Instagram

Nomination Title: Volkswagen Turkey Instagram Feed

How often do you post to this page?

We share our content during all week days when our followers are more active in Instagram. We reached our followers by sharing content on weekdays after work and at noon on weekends.

Briefly describe this site's objectives and how it has met those objectives (up to 200 words):

We have created our Instagram account in 2014. Our main goal was to create one big Volkswagen family with our followers. We have reached 300.000 followers and we have become a big family. Our family kept growing and we have gained 22.171 new followers. In 1 year, our posts received 1.247.565 likes and 11.121 comments.

We wanted our followers tos hare their cars with the #Volkswagenim (#MyVolkswagen) hashtag. More than 50.000 photos were shared. For #tbt’s, we picked the #NostaljikPersembe (#NostalgicThursday) hashtag. More than 2.000 photos were shared. We have used the #VolkswagenileKesfet(#DiscoverWithVolkswagen) hashtag to share the festivals we’ve visited with our followers. We have developed Instagram specific content strategies. We have conducted photo shooting sessions, we have collaborated with illustrators and influencers to create content exclusive for our Instagram account. So we have offered our followers unique content. The photos we’ve used on our Instagram account were products of exclusive photo shoots so they couldn’t be found on anywhere else. We have created content for special days; global and local.

List the appropriate creative and production credits for this entry:
Social Media Team Director: Dilay Çoban Oruç
Social Media Team Leader: Tulû Tiltay
Creative Group Head: Kerem Basar
Social Media Specialist: Ekin Erdogan
Copywriter: Güney Kaplan
Copywriter: Onur Akdogan
Animation Specialist: Ersun Butur

Volkswagen Turkey Passenger Car
Digital Marketing Assistant Manager: Mehmet Onur Erdem
Digital Marketing Specialist: Tugçe Uncuoglu Dinçer
Brand Communication Specialist: Gamze Ogul Keskin