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Pixelplus Interactive - GE Turkey Twitter Feed

Gold Stevie Award Winner 2018, Click to Enter The 2019 International Business Awards

Company: Pixelplus Interactive, Istanbul, Turkey
Company Description: Pixelplus, established in 2000, is a digital marketing agency, constantly expanding its portfolio by providing a full range of digital marketing services to the leading companies in the sector. Pixelplus is also Deloitte Technology 2012 Fast 50 and EMEA Fast 500 winner. Our policy is to use digital channels fully and created with the power and experience we have gained during 15 years.
Nomination Category: Website Specialty Categories
Nomination Sub Category: Best Twitter Feed

Nomination Title: GE Turkey Twitter Feed

How often is this Twitter feed updated?

Our Twitter feed is updated daily. We post 2 tweets per day. During certain events, we post more tweets.

Briefly describe this entry’s communications objectives and how it met those objectives (up to 200 words):

On Twitter our main objectives were to reach our audience; engineers, students, current and potential customers, government officials and B2B decision makers and increase awareness about GE’s activities and causes among them. We wanted to raise awareness about cancer, breast cancer, women empowerment and women leadership. We also wanted to position ourself as a thought leader in these topics.

To reach these goals, we have:

- Created platform specific contents for engineers and science-lovers.
- Posted live-tweets and done live-streams from events.
- Embraced real-time marketing to engage with our audience.
- Directed traffic to our blog to generate leads and inform our audience.
- Shared important research data about local and global innovation.

As a result we have increased the number of our followers by more than 3.000 to 70.000+. We have received 2,700+ Retweets and 13,200+ Likes and 400+ mentions. Also, Twitter is the leading traffic source to our corporate blog. 33% of the sessions on our blog are from Twitter.

List the appropriate creative and production credits for this entry:

Dilay Coban Oruc - Operations Director
Tulu Tiltay - Social Media Team Leader
Yagmur Baskesik - Social Media Team Leader
Kerem Basar - Creative Group Head
Kayahan Ulus - Social Media Specialist
Onur Akdogan - Copywriter
Guney Kaplan - Copywriter
Ersun Butur - Motion Designer

GE Turkey
Asli Duran - GE Turkey Corportare Communications Leader
Özlem Aksoy -GE Turkey Corportare Communications Director