Pixelplus Interactive - GE Turkey Twitter Feed
Company: Pixelplus Interactive, Istanbul, Turkey
Company Description: Pixelplus, established in 2000, is a digital marketing agency, constantly expanding its portfolio by providing a full range of digital marketing services to the leading companies in the sector. Pixelplus is also Deloitte Technology 2012 Fast 50 and EMEA Fast 500 winner. Our policy is to use digital channels fully and created with the power and experience we have gained during 15 years.
Nomination Category: Website Specialty Categories
Nomination Sub Category: Best Twitter Feed
Nomination Title: GE Turkey Twitter Feed
How often is this Twitter feed updated? We post approximetly 3 - 4 tweets a day from GE Turkey's Twitter account.
Briefly describe this entry’s communications objectives and how it met those objectives (up to 200 words):
Our main goal was to create an offical announcement platform for GE Turkey. As a secondary objective, we wanted to increase brand awareness and enhance GE Turkey's overall social media presence.
We've posted news about GE Turkey and announced our new blog articles from our Twitter account. We've ran an awareness campaign about breast cancer examination. Also we've posted real time marketing tweets.
In one year, with 1000+ tweets, we've increased the number of our followers from 30K to 66K. Also we've received 19K likes and 7K retweets.
Our Twitter strategy also affected our overall perception positively. According to a research done by GE Turkey, trust in GE has increased +15 points and awareness of GE business units increased +7 points.
List the appropriate creative and production credits for this entry:
Dilay Çoban Oruç: Operations Director
Tulu Tiltay: Social Media Team Leader
Kaerem Basar: Social Media Strategist
Kayahan Ulus: Social Media Specialist
Güney Kaplan: Copywriter
Damla Pural: Designer
Ersun Butur: Motion Designer