Pixelplus Interactive - GE Turkey Instagram
Company: Pixelplus Interactive, Istanbul, Turkey
Company Description: Pixelplus, established in 2000, is a digital marketing agency, constantly expanding its portfolio by providing a full range of digital marketing services to the leading companies in the sector. Pixelplus is also Deloitte Technology 2012 Fast 50 and EMEA Fast 500 winner. Our policy is to use digital channels fully and created with the power and experience we have gained during 15 years.
Nomination Category: Website Specialty Categories
Nomination Sub Category: Best Use of Instagram
Nomination Title: GE Turkey Instagram Feed
How often do you post to this page? We post 6 times a week. Except for global announcements, we produce and share every post locally.
Briefly describe this site's objectives and how it has met those objectives (up to 200 words):
We wanted to raise awareness about GE's new identity as world's leading digital industrial company. We wanted to show what GE Turkey is doing in a transparent manner.
We posted behind the scenes photos of our work sites and told the story of what was happening there. We showed moments which an average person can never see in his daily life. This grabbed much interest from them.
When we took control of the account GE Turkey's Instagram page had 2K followers. Under our management, it increased to 20K. We've posted 390 photos and received 70K likes to them, which shows us we successfully created a community interested in GE Turkey's works.
List the appropriate creative and production credits for this entry:
Dilay Çoban Oruç: Operations Director
Tulu Tiltay: Social Media Team Leader
Kerem Basar: Social Media Strategist
Kayahan Ulus: Social Media Specialist
Güney Kaplan: Copywriter
Damla Pural: Designer
Ersun Butur: Motion Designer