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Pixelplus Interactive - GE Turkey Blog

Gold Stevie Award Winner 2018, Click to Enter The 2019 International Business Awards

Company: Pixelplus Interactive, Istanbul, Turkey
Company Description: Pixelplus, established in 2000, is a digital marketing agency, constantly expanding its portfolio by providing a full range of digital marketing services to the leading companies in the sector. Pixelplus is also Deloitte Technology 2012 Fast 50 and EMEA Fast 500 winner. Our policy is to use digital channels fully and created with the power and experience we have gained during 15 years.
Nomination Category: Website Specialty Categories
Nomination Sub Category: Best Blog

Nomination Title: GE Turkey Blog

When was this blog first published? Our first article was posted in May 8th, 2013. On February 7th 2017 we have redesigned our blog for a better user experience. We post 4-5 times per week.

Briefly describe this blog's communications objectives and how it has met those objectives (up to 200 words):

Our main goals were to increase awareness about GE Turkey’s position as the world leading industrial company, women empowerment and to position ourselves as a thought leader. To reach these goals we have:

- Created article series about digitalization, additive and future trends.
- Featured the views of our CEO and leaders in interviews.
- Featured the stories of our women employees’ career stories and storytelling videos.
- Implemented subscription mechanics.

As a result we have received 314.000+ pageviews and2:20 average spenttime with 210 blog articles.

List the appropriate creative and production credits for this entry:

Dilay Coban Oruc - Operations Director
Tulu Tiltay - Social Media Team Leader
Yagmur Baskesik - Social Media Team Leader
Kerem Basar - Creative Group Head
Kayahan Ulus - Social Media Specialist
Onur Akdogan - Copywriter
Guney Kaplan - Copywriter
Ersun Butur - Motion Designer
Sami Ozdemir - Front-end WebDeveloper

GE Turkey
Asli Duran - GE Turkey Corporate Communications Leader
Özlem Aksoy - GE Turkey Corporate Communications Director