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Pipeline Equity - Founding Team of the Year

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Company: Pipeline Equity, Denver, CO, USA
Entry Submitted By: Edelman
Company Description: Pipeline is a Denver-based technology company that increases financial performance of companies through closing the gender equity gap. Pipeline's proprietary SaaS platform uses artificial intelligence to assess and action against the gender biases costing the U.S. alone $2 trillion. For more information, visit
Nomination Category: Entrepreneur Categories
Nomination Sub Category: Founding Team of the Year - Business Services Industries

Nomination Title: Spurred to Achieve "Equity For All," Pipeline Team Aims to Close Gender Gap

Tell the story about what this nominated founding team has achieved since January 1 2017 (up to 650 words). Describe the impact the team has had on your organization during that time. Focus on specific accomplishments, and relate these accomplishments to past performance or industry norms.

Katica Roy and Stefan Ramsbott founded Pipeline in April 2017 to address gender inequity through an economic lens. Spurred by the ethos of “Equity for All,” Katica and Stefan are leading the charge to achieve gender equity in our lifetime.

Pipeline is a first of its kind SaaS platform using artificial intelligence (AI) to increase the financial performance of companies by closing the gender equity gap. Launched in April 2017, Pipeline is actively filling a previously unmet need in the global marketplace, drawing attention to the pervasive economic impact of gender inequity (translating to $40 billion in the Colorado economy, and $2 trillion in the U.S. alone) while offering a functional real-world solution. After conducting extensive research across 4,161 companies, Pipeline’s founding team, Katica Roy and Stefan Ramsbott identified that for every 10 percent increase in gender equity, businesses could expect a 1-2 percent increase in revenue (In 2018, Pipeline expanded this research across 6,250 companies and 32 countries and over 1 billion data points that showed that for every 7% increase in gender equity there is a 3% increase in revenue). This research became the model and the inspiration for Pipeline’s platform, which effectively addresses, assesses and actions against gender biases in organizational operations.

Katica Roy is the daughter and sister of refugees who escaped from Hungary after the fall of the 1956 Revolution. Her family lived in a refugee camp in Austria for nearly two months before being granted safe passage to the U.S. by way of President Eisenhower’s personal plane, Air Force One, on Christmas Day 1956. Katica’s personal sense of leadership and responsibility is grounded in her family history - the moment that a powerful person stood up and took action to provide hope, freedom and possibility in service of others. Through her decorated and successful career in human capital, programming, UI/UX design, data science, writing and entrepreneurship, she has endeavored to do the same. In fact, Katica’s desire to stand up and use her power and position for the good of others is an integral component of the founding of Pipeline.

Stefan Ramsbott is passionate about building technical solutions for some of the business world’s most challenging problems. As a software leader and successful start-up founder who has launched businesses in the healthcare, legal and software services markets, growing his most recent product venture from zero to revenue and a subsequent acquisition within 4 years. He is now focusing those talents on developing and growing technology and strategy for Pipeline. His interest in solutions-building started at an early age, and was solidified through his experience in management consulting with American Management Systems (now CGI), as well as his work designing and developing billing systems for a major German telecommunications company. Years of relevant experience positioned Stefan to join Katica as co-founder of Pipeline.

With its enterprise-grade SaaS platform, Pipeline is leading a global movement to enact real and measurable change to quantify equity in corporate talent management. Achieving “Equity for All” is a universal opportunity, as gender inequity in the workplace adversely affects men, children, families, companies and communities. The Pipeline team is working to bend the arc of history toward inclusion - to make gender equity achievable in our lifetime.

In bullet-list form, briefly summarize up to ten (10) of the chief accomplishments of this nominated entrepreneur since the beginning of 2017.

-Katica was invited to deliver the Girls In Stem annual keynote address in October 2017.
-Katica is a founding member of the Steering Committee for Colorado’s Million Women Mentors in STEM.
-Katica was accepted to SheWorx SF and SheWorx NYC events (gatherings of 100+ female founders paired with investors) immediately following 2017 launch. Was also designated a featured attendee at SheWorx SF.
-Katica rang the opening bell of the NYSE on November 7, 2017, to celebrate Change Finance’s ETF going live.
-The Pipeline team was the first Colorado company to be accepted to Salesforce Accelerate.
-The team was accepted to the inaugural Colorado Solutions Summit with the United Nations Foundation and the University of Denver’s Project X-ITE, which affirmed Pipeline’s alignment to the UN’s Sustainable Development Goal Number 5, Gender Equality.
-Within seven months of launch, the team generated $185 million in active pursuits and 18 million social media impressions.