Phoenix Petroleum Philippines Website
Company: Phoenix Petroleum Philippines, Inc., Davao City, Philippines
Company Description: Phoenix Petroleum Philippines is a publicly-listed, leading independent, and fastest-growing oil company in the Philippines established in Davao City in 2005. It is engaged in the trading and marketing of refined petroleum products, including LPG, lubricants and bitumen, operation of oil depots and storage facilities, hauling and into-plane services, and convenience store retailing.
Nomination Category: Website Categories
Nomination Sub Category: Energy
Nomination Title: Phoenix Petroleum Philippines, Inc.
When was this site or blog first published? The new and improved website was launched on February 2018, coinciding with the company’s launch of its enhanced fuels Phoenix PULSE Technology. It showcases a new era in Phoenix Petroleum’s history as a fast-growing multi-industry company that caters to next generation Filipinos.
Briefly describe this entry’s communications objectives and how it met those objectives (up to 200 words):
Culminating its banner year in 2017 and in celebration of its 15 years in business, Phoenix Petroleum—the fastest-growing oil company in the Philippines—revamped its official website from a traditional one that merely informs the public about the product and services of the company into a dynamic, engaging, and user-friendly website.
Redesigned to attract and communicate better with existing and potential customers, investors, and business partners, the new look of the website supports the company’s positioning as a next generation company.
-Streamlined content—making use of more infographics to relay important information in a cleary and easy way for visitors -More improved tools such as a locator to find gas stations nearest you -Real time Stock Exchange updates for Phoenix Petroleum investors -Contact Us forms for a quick query and feedback process -Pages for partnership, business, and career opportunities -Search function and fixed navigation tab for easy website surfing -Responsive web design for mobiles and tablets
Digital marketing strategies such as social media integration and SEO-friendly coding were also included, as well as a content management system for easier use.
List the appropriate creative and production credits for this entry: http://www.phoenixfuels.ph/