Pension Insurance Corporation website

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Company: Pension Insurance Corporation plc, London, United Kingdom
Entry Submitted By: Emperor
Company Description: Pension Insurance Corporation ('PIC') is an insurance company authorised by the Prudential Regulation Authority (PRA) and regulated by the Financial Conduct Authority (FCA) and PRA. It was established to provide insurance to defined benefit pension schemes. Pension insurance can provide an attractive option to defined benefit pension fund trustees, beneficiaries and sponsors alike.
Nomination Category: Website Categories
Nomination Sub Category: Insurance

Nomination Title: Pension Insurance Corporation website

When was this site or blog first published? May 2016

Briefly describe this entry’s communications objectives and how it met those objectives (up to 200 words):

Pension Insurance Corporation plc (PIC) is a privately owned specialist UK insurer established for ten years and already managing more than £21bn of assets and targets a pension market of £2 trillion.

PIC had to engage a diverse audience whilst also providing them with relevant content in an accessible manner.

We created dynamic content blocks to bring new information to the surface; empowering the user and encouraging exploration. The content blocks improve ease of access to the correct content and reduce time searching.

We developed a ‘Policyholder Lounge’ to directly address the needs of this audience while creating a dedicated online space to engage customers and investors. Two visible links to the ‘Policyholder Lounge’ were added to the homepage, in order to attract policyholders to this section with minimal clicks.

We crafted a creative concept with ‘depth and detail’. This combines content strategy, user experience, and information design. The homepage offers a clear example of how the level of detail corresponds to the position on the page.

Since launch, PIC’s website has had 185,652 page views. 64.2% of visitors are new visitors and the average page session is 02:23 suggesting that they are engaging with the website.

List the appropriate creative and production credits for this entry:

Client – Pension Insurance Corporation plc
Agency – Emperor