Pan American Energy - Cerro Dragon
Company: Pan American Energy, Ciudad de Buenos Aires, Argentina
Company Description: Pan American Energy is the company with the highest growth in hydrocarbon production and the best reserve replenishment rate in Argentina in the last 10 years. It contributes 18% of the hydrocarbons extracted in the country and participates with 15% in the marketing of fuels through the Axion brand.
Nomination Category: Annual Report & Other Publication Categories
Nomination Sub Category: Company History - Up to 50 Years
Nomination Title: Cerro Dragon - book
Date this publication was first distributed: November 21, 2017
Briefly describe this entry's communications objectives and how it met those objectives (up to 200 words):
“Cerro Dragón. Energy for Argentina’s development” is a high-end book intended to communicate a landmark of Pan American Energy (PAE): 20 years of work in the main oil field in Argentina.
-Contributing to PAE’s prestige and obtaining strategic visibility spaces that give value to the corporate image by reflecting the company’s leadership in its sector.
-Showing the added value of its productive capacity, the innovations provided and its contribution to the country’s energy progress.
-Strengthening its bonds with interest groups, showing its commitment to sustainable development.
Cerro Dragón’s uniqueness was communicated with creativity and efficiency publishing a high impact, historical and didactic book that conveyed the company's key messages:
1. Spirit of enterprise (strategic investment and new production techniques).
2. Innovation (exceptional projects such as self-sufficient electric power and automated control in the field).
3. Efficiency (productivity and economic strength).
4. Forward-looking approach (entrepreneurial strategy, state-of-the-art technology, sustainability and maintainability).
5. Challenge-overcoming (shifts in oil price, concession renewal, socio-economic issues, etcetera).
6. Local feeling (fully integrated with the community), among other features.
The book reached the widest range of key audiences with a highly informative publication that balances technical information, infographics, excellent photographs and an easy-to-understand narrative.
Provide the applicable creative and production credits for this entry:
Responsible For TheBook In Pan American Energy
Daniel Felici, Vice Presidentof Institutional Relations
Martín Diego Ancarola, Manager of External Communications
María Victoria Acosta, Principal Analyst of External Communications
Ana Karina Zenklusen, Principal Analyst of External Communications
EDITORIAL PRODUCTION Eycor Ediciones Corporativas
Yolanda Yebra, Director
Fernando Halperín, Senior Writer
María Eugenia Más, Art Director
Sergio Llamera, Photographer
Sebastián D'Aiello and Nicolás Díez,Infographics
Renata Sanz, Photo Retouching
Mariana Costa and Soledad Gracia, English translation