Pan American Energy -
Company: Pan American Energy, Ciudad de Buenos Aires, Argentina
Company Description: Pan American Energy is the company with the highest growth in hydrocarbon production and the best reserve replenishment rate in Argentina in the last 10 years. It contributes 18% of the hydrocarbons extracted in the country and participates with 15% in the marketing of fuels through the Axion brand.
Nomination Category: Video Categories
Nomination Sub Category: Corporate Overview
Nomination Title: Doing things right
Date this production was first released/publicly viewed: October 2017
Briefly describe this entry's communications objectives and how it met those objectives (up to 200 words):
In the framework of its 20th anniversary, Pan American Energy made an advertising spot to spread it online and to show it at events that commemorated the company’s foundation.
-Showing what PAE is, how it works and how it impacts the lives of Argentine people, as well as honoring the people who enable the company’s growth and leadership every day.
-Highlighting the company’s technical and innovative strength.
-Transmitting PAE’s appreciation of the human factor (employees and communities.)
-Deepening the key audiences’ knowledge about PAE.
The video conveys the essence and magnitude of the company with a very human and local imprint, focused on the people and the work teams.
For eight months, 40 people addressed themselves to the tasks of advertising spot planning and shooting, in complex and geographically distant locations throughout Argentina. The result was an artistically-impressive advertising spot that is 1’ 25’’ long, which conveys clearly and strongly the company’s way of being and doing.
PAE uploaded the video to its website and profiles on YouTube, Facebook, Twitter, Instagram and LinkedIn. It was the most-watched video on all the company’s social networks: by mid-December, it had reached 4,213,116 persons and had registered 1,668,000 reproductions.
Provide the applicable creative and production credits for this entry:
RESPONSIBLE FOR THEVIDEO IN PAN AMERICAN ENERGY
Daniel Felici, Vice Presidentof Institutional Relations
Martín Diego Ancarola, Manager of External Communications
María Victoria Acosta, Principal Analyst of External Communications
Ana Karina Zenklusen, Principal Analyst of External Communications
Grey Advertising Argentina
Film director Marcelo Burgos
Music, French electronic music groupM83
Rebolucion Production Company