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P2i - Most Innovative Company of the Year

Gold Stevie Award Winner 2016, Click to Enter The 2017 Stevie Awards for Sales and Customer service

Company: P2i, Abingdon, Oxfordshire. United Kingdom
Company Description: P2i is the global leader in liquid repellent nanotechnology, delivering hydrophobic nano-coating solutions that provide the highest levels of liquid repellency. Headquartered in England, P2i work in 18 countries across 5 continents with 148 employees globally. P2i’s offering includes research and development, machine build, processing and business administration roles that service and support.
Nomination Category: Company / Organization Categories
Nomination Sub Category: Most Innovative Company of the Year - Up to 2,500 Employees

Nomination Title: Waterworld: the rise of nano-coating water resistance

Tell the story about what this nominated organization has achieved since 1 January 2016 (up to 650 words). Focus on specific accomplishments, and relate these accomplishments to past performance or industry norms.

Only a few technologies can really lay claim to changing the way people live their lives. Through its liquid repellent nano-coating technology, P2i is challenging the way people think about everyday conventional liquid protection. Since 2011 P2i has been primarily operating in the consumer electronics market, working with the world’s leading OEMs to integrate our liquid repellent nano-coating technology, Splash-proof, into existing manufacturing lines. By the end of 2016, 175 million devices had been treated.

At the end of 2015 it was estimated that over 900,000 smartphones were damaged by liquids each day, yet by early 2016 only 27 out of the 360 manufacturers tracked offer some kind of water resistance*. With so few manufacturers offering water resistance currently, demand in the marketplace has been increasing. Accidental splashes and spills can happen so easily for the normal everyday user, that water resistance is now one the most important features influencing consumer’s decisions when it comes to choosing a smartphone.

In the first six months of 2016, shipments of smartphones that offer some level of liquid protection increased by 45%, while shipments of devices without was down 17% in the same period.

Although only a limited number of manufacturers are offering water resistance, most of the big ones are taking it seriously and the level of interest and enquiries from other manufacturers looking for water resistant solutions sky-rocketed at P2i last year. P2i’s technology offers an alternative to the expensive and cumbersome mechanical solutions offered today.
Hydrophobic nano-coating is a more financially viable option for manufacturers who don’t have the R&D resources of Samsung or Apple, because mass-scale application and integration with the production cycle, is a lot more straightforward. A hydrophobic nano-coated device can withstand the day-to-day accidents that most people experience, caused by rain, condensation, sweat and running water, all without significantly increasing the cost of manufacturing, impacting the aesthetics of a handset, or making devices significantly more expensive for consumers. Also, a hydrophobic coating performs better than gaskets and seals against humidity or salt solution.

P2i’s Splash-proof nano-coating works by applying a nanometer-thin polymer layer over the entire surface of a product, meaning it can be applied to any component on any device without impacting its performance. Using an ionised gas (plasma), this layer is molecularly bound to the surface and is designed to not leach away. With mobile phones the liquids simply roll off due to the low surface energy created by the plasma process. In addition, heat can freely escape through the coating, which is a real advantage of hydrophobic nano-coating devices over incorporating mechanical seals.

In addition to water repellence and lack of ingress into a device, Splash-proof also provides protection against corrosion of essential components and contact with liquids and dust on a devices functionality over the longer term. Components such as the GPS antennae, speaker mesh and microphone can become naturally clogged overtime but with a Splash-proof coating the durability and life of the product can be greatly extended. As a result, Customers, Manufacturer and carriers have experienced cost savings, providing greater satisfaction all round. Average return rates for water damaged phones have been reduced by between 40 to 50 percent from manufacturers adopting Splash-proof.

With use cases at multiple product price points and strong ROI, hydrophobic nano-coating is the mass market answer to making large segments of the smartphone market water resistant in a relatively short space of time. There is increasingly very little to differentiate any number of smartphone devices from one another, so features like water resistance are becoming a fundamental aspect of smartphone performance, as it becomes an expectation, rather than an exception.

In the next two to four year period P2i forecasts that water resistance will become and expectation from consumers and that almost every phone will be water resistant.

*Source: IDC Dec'16

In bullet-list form, briefly summarize up to ten (10) of the chief accomplishments of this organization since the beginning of 2016 (up to 150 words).

-P2i had coated over 175 million devices by December 2016.
-Huawei launched their P9, P9 Plus and Mate S, plus a top leading manufacturer launched two smartphones with P2i technology.
-Lenovo announced 2 new tablets with P2i technology.
-Samsung launched ICONX with P2i technology.
-P2i appointed new Group Chief Executive Ady Moores in 2016.
-2.28 million units coated in one week (Dec. 2016) which is up approx. 200% above run rate.
-Employee growth from 114 in 2015 to 145 in 2016.
-New office in Taiwan opened in November 2016.
-IDC Report – December 2016 – A problem with Mobile phones that is no longer acceptable Part 1, Improving Smartphone Durability by reducing the Impact of Liquid Damages.
-Mobile News – P2i technology can blow the competition out of the water.

Of the following types of innovation, which ONE do you want the judges to most appreciate about your organization's story of achievement since the beginning of 2016?

Product Innovation