Ooredoo Group - Ooredoo Algeria Haya! Chiche
Company: Ooredoo Group
Entry Submitted By: FTI Consulting
Company Description: Ooredoo is an international communications company operating across the Middle East, North Africa and Southeast Asia. Serving consumers and businesses in 10 countries, Ooredoo delivers the leading data experience through a broad range of content and services via its advanced, data-centric mobile and fixed networks.
Nomination Category: Mobile Site & App Categories
Nomination Sub Category: Marketing
Nomination Title: Ooredoo Algeria Haya! Chiche
Date this app was first released: The application was first released in November 2017.
Briefly describe this mobile site or app’s objectives and how it has met those objectives (up to 200 words). If applicable, include here the platforms your app supports:
Haya! Chiche is a game application involving a new concept of challenges and games where participants can come together and join in a series of five challenges to win different gifts each week.
The objectives of this campaign are to reinforce brand awareness in users, create a viral effect, improve digital content of Ooredoo Algeria, strengthen Ooredoo Algeria's position as a telecom market leader on Facebook and encourage the participation of Ooredoo Algeria's fans. In addition, Ooredoo Algeria also aimed to achieve interaction from on social media, increase engagement in terms of 100,000 YouTube views, 3000 new YouTube subscribers, as well as 90,000 app downloads.
Through this application, Ooredoo Algeria successfully reached out to its target audience of active social media users aged 13 to 40 and ramped up engagement by employing a range of communication channels to spread the message, including online platforms (FaceBook, GDN, Twitter, LinkedIn, Youtube), traditional media platforms (Radio, TV, OOH, press) and SMS in the lead-up and execution stages.
Ooredoo Algeria was able to exceed its objectives, achieving more than 350,000 total views on YouTube, 6,500 new YouTube subscribers and 95,000 application downloads, all in the span of five weeks.
Provide the applicable creative and production credits for this entry: UBIK