OHMME - Entrepreneur of the Year
Company: OHMME, London, United Kingdom
Company Description: OHMME created by Louis d’Origny, is the first men's-only disruptive activewear brand that is challenging the current attitudes towards societal stereotypes and toxic ideas of masculinity. Typical to his generation, he believed there must be a better way in the active wear sector, so he created eco-friendly, hi-tech active wear.
Nomination Category: Entrepreneur Categories
Nomination Sub Category: Entrepreneur of the Year - Apparel, Beauty & Fashion
Nomination Title: Louis d'Origny created OHMME
Tell the story about what this nominated entrepreneur has achieved since January 1 2017 (up to 650 words). Describe the impact he or she has had on your organization. Focus on specific accomplishments, and relate these accomplishments to past performance or industry norms.
OHMME, created by Louis d’Origny, is the first men's-only disruptive activewear brand that is challenging current attitudes towards societal stereotypes and toxic ideas of masculinity.
As a mathematics graduate, Louis set out on the well-trodden path of joining Wall Street, but typical of his generation, believed there must be a better way. Instead of feeling that his skills were being misused to take advantage of people, he wanted to create something that would change the world. He started OHMME in 2015, as one 24-year-old man and his laptop. Created in London, UK, OHMME is an ethical apparel brand, designed to encourage guys to be able to move more freely through practices like yoga, while being totally comfortable in their own skin.
As a regular mountaineer, Louis cares about the planet, the performance of his kit, impact of production on the environment and the significance of having a calm mindset. There is no room for panicking when jumping down a couloir.
The existing male activewear market is full of performance wear, but for OHMME, performance is the baseline requirement of the clothing. OHMME creates quality moisture-wicking and breathable leisurewear that is light-years ahead of the competition. By using responsibly sourced fabrics with Bluesign® accreditation and Green Defence technology to encompass all the hi-tech, anti-microbial properties required of male activewear, OHMME truly embodies conscious living and is the premium choice.
Bluesign® accredited fabrics are used, which means that water use and air emissions are monitored, and harmful chemicals are eliminated from the manufacturing process, ensuring a solution for sustainable textile production. Green Defence is a patented technology, which is natural, non-toxic, and hypoallergenic. It uses cinnamon and almond extracts to keep fabrics hygienic and fresher for longer. This is far better for the planet, the fabrics and your skin than using heavy metals that are currently so popular in men’s activewear.
OHMME is born from everything held dear by Generation Z: connection to themselves, to their peers and to the planet. OHMME has been created with movement in mind, leveraging technology to minimise the impact on the environment, and challenging rigid views on masculinity. With a growing support network of men, it is apparent that Louis is not the only man who feels this way.
OHMME now has 10 direct employees and operates globally. The brand is working in collaboration with CALM (Campaign Against Living Miserably) having recently launched the Stillness In Motion workshops, which were created by the OHMME team with the aim of creating a safe space for men to explore their ideas of masculinity by providing tools through yoga, meditation and group work to help construct a new, balanced, vision for manhood.
In bullet-list form, briefly summarize up to ten (10) of the chief accomplishments of this nominated entrepreneur since the beginning of 2017.
-He innovated the creation of eco-friendly fabrics, by specifically engineering specific types of recyled polyester.
-He has made it more societly acceptable for men to practice yoga from a health and wellness POV.
-He uses the most technologically advancedfactories in China to ensure the production process is as environmentally responsible as possible.This ensures the safe disposal of chemicals from the production process
-He visitiedfactories in China to ensure the ethical treatment of Chinese employees.
-He brought all his marketing and PR in-house to truly deliver the authentic message of OHMME.
-He created an inclusive social media strategy to empower his followers through knowledge and inspiration.
-He expandedinto the USA, using warehouses in Michigan to meet the demands from the USA.
-This has acheieved a 333% growth in website traffic.
-This has resulted in a 250% increase in business growth in 2017.