North Strategic - PR Agency of the Year in Canada and the U.S.A.
Company: North Strategic, Toronto, ON, Canada
Company Description: North Strategic is Canada’s fastest-growing, national public relations and social media agency. North was recognized by the prestigious New York City-based Holmes Report as Canada’s PR Agency of the Year in 2015 and 2016. North is the only PR agency to be named to Marketing Magazine’s Top 10 agencies in Canada for three consecutive years, including a Top Three finish in 2015.
Nomination Category: Corporate Communications, Investor Relations, & Public Relations Categories
Nomination Sub Category: Public Relations Agency of the Year in Canada and the U.S.A.
Nomination Title: North Strategic (Canada) for PR Agency of the Year in Canada and the U.S.A.
Tell the story about what this nominated agency achieved since 1 January 2016 (up to 650 words). Focus on specific accomplishments, and relate these accomplishments to past performance or industry norms. TEXT REDACTED FOR PUBLICATION
North Strategic is Canada’s fastest-growing, national public relations and social media agency, with a proven track record for delivering bold, creative and insight-driven campaigns that help leading brands to improve the business impact of their communications strategies.
North Strategic Inc. was acquired by Publicis Groupe in November 2016. We are a sister agency to MSLGROUP in Canada. We also have a content company called Notch Video that creates social media content for the vast majority of our clients.
We continue to expand thanks to strong revenue growth driven by new business wins and the agency expanding its role with key existing clients. Compared to the industry norms of single digit growth in the PR agency world, our growth is unmatched by others in the industry.
The growth is fueled by new business that adds new clients to our roster plus the impressive organic growth of clients that have been with us for more than one year. Over the past year, North has added significant new brands to its family of clients, including: American Express Canada, The Home Depot Canada, BMW Canada, Budweiser Canada, , Ticketmaster, GoDaddy and Nestle’s Purina brand.
In November 2016, North was recognized by the prestigious New York City-based Holmes Report as Canada’s PR Agency of the Year for the second year in a row. That month, North was also awarded “PR Agency of the Year – Bronze” by Strategy Magazine.
As a passionate and entrepreneurial group North blazes new trails, which continue to be mimicked and copied by others in the industry. From creating a “no timesheet” agency, to the creation of our content division, to our industry leading influencer marketing strategies, North sets the bar that other agencies begin to emulate.
Unlike the big agencies which seem to play a game of musical chairs with senior creatives hopping from shop to shop, North adds to its team with new talent but keeps current team members long term with an industry low 3% voluntary turnover.
Our agency is youthful, full of energy, and entrepreneurial to the core. This is how we have been able to build a client roster of killer brands that includes Airbnb, Air Transat, Cadillac Fairview, Budweiser, Samsung Canada, Diageo Canada, Canada Goose, AIR MILES, Ubisoft, and Twitter.
We have two unique in-house offerings that are marketable distinctions for our agency: our content creation agency, Notch Video, and our influencer service, Nfluence. Both are game changing brands that enable North to stand out from our competition and truly offer content, social media and influencer services all under one roof.
On top of all this, how many companies would take all of their 60-plus employees to a luxury all-inclusive Barbados resort to celebrate their five-year anniversary? Not many. But that’s exactly what we did in April 2016! At every given opportunity, we celebrate our company and employee milestones and make sure we spend quality time together outside of the workplace.
As a testament to this, the past year has been great for human resources related awards at North Strategic. In October 2016, North’s Calgary office was recognized by Alberta Venture as one of Alberta’s Best Workplaces, winning awards for “Best Overall, Under 100 Employees” and “Best Workplace for Benefits, Perks & Incentives.” On April 25, 2017, North Strategic was recognized as one of Canada’s Top Small & Medium Employers for 2017 by Canada's Top 100 Employers. In November 2017, North Strategic was recognized as one of Canada's Most Admired Corporate Cultures by Waterstone Human Capital.
Over the past year, the agency also saw dramatic growth as a company as well, with the workforce growing to 78 employees, an annual growth of 24% for the fiscal year ending March 31, 2017.
In bullet-list form, briefly summarize up to ten (10) of the chief accomplishments of this nominated agency since the beginning of 2016 (up to 150 words).
• Added the following new clients: American Express Canada, Home Depot Canada, BMW Canada, Budweiser Canada, GoFundMe, , Ticketmaster, Purina (Nestle), GoDaddy.
• Named “Canadian PR AOY” by The Holmes Report, for second consecutive year.
• Calgary office recognized by Alberta Venture as one of Alberta’s Best Workplaces, winning “Best Overall, Under 100 Employees” and “Best Workplace for Benefits, Perks & Incentives.”
• Named one of Canada’s Top Small & Medium Employers for 2017 by Canada's Top 100 Employers.
• Recognized as one of Canada's Most Admired Corporate Cultures by Waterstone Human Capital.
• Joined Publicis Groupe of companies. As part of the acquisition, North founder Mia Pearson became Canadian CEO of MSLGROUP.
• Took 60+ employees to a luxury all-inclusive Barbados resort to celebrate five-year anniversary.
• Launched Nfluence, a dedicated influencer relations arm with clients including Fido, Budweiser, and Apothic.