NetFederation - HOMAG Group Website

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Company: NetFederation GmbH, Cologne, Germany
Company Description: NetFederation is a consulting agency for digital enterprise communication situated in Cologne, Germany. The company offers all services in the area of online communication - analysis, conception, design, implementation, support and editorial work for websites and intranets. NetFed was founded in 2000 and has now 45 employees.
Nomination Category: Website Categories
Nomination Sub Category: Manufacturing

Nomination Title: Homag Group Corporate Website

When was this site or blog first published? February 22nd 2017

Briefly describe this entry’s communications objectives and how it met those objectives (up to 200 words):

Homag is the world's leading manufacturer of machines and systems for the wood-processing industry and trades. But how can the company and its machinges be simply and attractively presented? Answer: By a responsive website, which combines a new data structure with a modern design and an innovative product finder, wich appeals global enterprises as well as medium-sized factories.

The company wanted a modern and sustainable web appearance which goes hand in hand with its role as a global player. Furthermore the group’s different single websites were supposed to be united in one consistent website.

The website should be modernized to better meet the demands of the various target groups and to present Homag as a modern and innovative company.

The new website now has a clear, modern and responsive design. So the website corresponds to the growing number of mobile internet users and provides all content and service features in a magnificent, mobile optimized manner. The new innovative product finder helps users to get their needed goods fast and easily.

Behind the background of the rather conservative branch and the respective target groups, Homag‘s new website marks a milestone in digital B2B-communication.

List the appropriate creative and production credits for this entry:

André Altendorf & Anahi Weidhaas, Project Manager NetFederation GmbH
Anahi Weidhaas & Timo Krause, User Experience Designer NetFederation GmbH
Peter Franz & Timo Krause, Information Architekt/ Consultant NetFederation GmbH
André Britz & Christian Tekath, Art Director/ Layout- and UX-Design NetFederation GmbH
Oliver Bohle, Front End Developer NetFederation GmbH
Peter Franz & Matthias Gläßner, Typo3 Developer NetFederation GmbH