NetFederation - Daimler AG Annual Report

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Company: NetFederation GmbH, Cologne, Germany
Company Description: NetFederation is a consulting agency for digital enterprise communication situated in Cologne, Germany. The company offers all services in the area of online communication - analysis, conception, design, implementation, support and editorial work for websites and intranets. NetFed was founded in 2000 and has now 45 employees.
Nomination Category: Annual Report & Other Publication Categories
Nomination Sub Category: Best Annual Report - Online/Electronic

Nomination Title: Daimler AG Online Annual Report 2016 "Future Mobility"

Date this annual report was first made public: February 14th, 2017

Briefly describe this entry's communications objectives and how it met those objectives (up to 200 words).

Daimler and NetFed already collaborate on the development and improvement of the Online Annual Report for years. The latest Online Annual Report “Future Mobility” meets again all demands of the company’s various target groups, for example by using the same modules and navigation structure like Daimler’s new IR website.

The report is intuitively structured and offers useful features including key figures comparison, enhanced search functionality and a media center. The user friendly responsive design is particularly suitable for desktop PCs as well as mobile devices.

A new homepage simplifies the access to the content of the financial part and the image part and raises curiosity. The magazine part focuses on communicating the report’s theme „Future Mobility“.

The navigation enables users to access all content directly. Visual corporate standard modules like stage or teasers offer recognition value. The provided information is completed by additional content like videos, images and text.

In general, Daimler’s interactive Online Annual Report shows a modern visual appearance. Its content is presented target group appropriately, comprehensive functions and services further increase the report’s usability. So the Daimler report again provides a compelling interactive way for users to visualize essential information in various sections of the annual review.

Provide the applicable creative and production credits for this entry:

Ulli Holzmann, Key Account Manager NetFederation GmbH
André Altendorf, Project Manager NetFederation GmbH
Marcel Schade, Junior Consultant NetFederation GmbH
Philip Reinelt, Web Developer NetFederation GmbH
Christian Tekath, Art Director NetFederation GmbH