Neonode's AirBar

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Company: AirBar (part of Neonode Inc.), Stockholm, Sweden
Entry Submitted By: BAM Communications
Company Description: AirBar, a CES 2017 Innovation Awards Honoree, is a brand of Neonode Inc., a technology company that develops advanced optical sensors using its patented, zForce AIR technology. The AirBar sensor is the company’s flagship consumer product that instantly gives a wide range of laptops on-demand touch capabilities.
Nomination Category: Products & Product Management Categories
Nomination Sub Category: Best New Product or Service of the Year - Hardware - Computer

Nomination Title: Neonode's AirBar

Tell the story about this nominated product or service (up to 650 words). Describe its function, features, benefits, and performance to date.

AirBar is a sleek, lightweight device developed by Neonode Inc. that instantly brings touchscreen capabilities to any new or existing PC . AirBar is compatible with devices running Windows 10, and works by emitting an invisible light field over a laptop’s screen that senses touch from fingers, gloves, a paintbrush, and more. It alleviates glare and added weight drain that typically comes with touchscreen laptops. At CES 2017, Neonode announced AirBar for Macbook Air 13.3” notebooks. This will enable MacBook Air owners to add touchscreen functionality to their Macbook Air notebooks.

AirBar is the result of years of optical and signal processing research encapsulated in a single, elegant product that millions of people will enjoy. This research has already provided the optical touch technology used in the Amazon Kindle and in over 40 million devices, from printers to cars. This is the first time Neonode is offering this technology directly to consumers. AirBar is a CES 2017 Innovation Awards Honoree¹ in the computer accessories category.

In bullet-list form, briefly summarize up to ten (10) of the chief features and benefits of the nominated product or service.

-First-of-its-kind device that instantly gives PC laptops touchscreen capabilities by plugging it in and attaching its magnets to the bottom of the laptop screen.
-First-of-its-kind device that instantly gives MacBook Air laptops touchscreen capabilities by plugging it in and attaching its magnets to the bottom of the laptop screen.
-Represents a breakthrough in precision optics required to detect the high-resolution attenuation of light reflected by a finger or other object depending on its location within a projected light field.
-Allows consumers to turn existing laptop displays into a touchscreen whenever they want without having to spend hundreds of dollars on a new touchscreen computer.
-Many touchscreen laptops only work with a finger or a stylus; AirBar works with everything from an oven mitt to a paintbrush.
-AirBar emits an invisible light field over a laptop screen, alleviating any added weight, glare and battery drain that typically come with touchscreen laptops.