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Minor Hotel Group Limited - Anantara Website Development

Gold Stevie Award Winner 2018, Click to Enter The 2019 International Business Awards

Company: Minor Hotel Group Limited. Bangkok, Thailand
Company Description: The new Anantara website was designed to let guests GLIMPSE THE JOURNEY. For our worldly guests, a stay at Anantara is just one more chapter in a lifetime of travel and exploration. And we intend to make it an extraordinary one. Our journeys are woven throughout the site in dedicated experience pages as well as indirectly through the messaging and visuals of all content sections.
Nomination Category: Website Categories
Nomination Sub Category: Hospitality & Leisure

Nomination Title: Anantara Website Development

When was this site or blog first published? The new website was launched on 26 April 2018.

Briefly describe this entry’s communications objectives and how it met those objectives (up to 200 words):

We designed the site as a visual feast for the senses – a platform that would allow us to showcase our photography and videography.Video-enabled teasers, day-in-the-life-of landing videos, carousel widgets and concise, evocative copywriting bring the journeys to life.

Catering to a variety of consumer segments and their motivations, the website allows guests to glimpse the following journeys:

Journeys of Discovery – Activities and destination excursions
Journeys of Passion – Experiences for romance, couples, weddings
Journeys of Togetherness – Experiences for families and groups
Journeys of Flavour – Culinary experiences from private dining to signature restaurants
Journeys of Serenity – Spa and wellness
Journeys of Luxury – VIP experiences for the most discerning: yachting to private events to our most exclusive villas and suites

Our journeys are woven throughout the site in dedicated experience pages as well as indirectly through the messaging and visuals of all content sections. We intend for the website to be a journey in itself, a prequel to the amazing things in store, the places the BOOK NOW button will lead them to.

List the appropriate creative and production credits for this entry:

Anthony Green,Director of Digital Development
Reungyos Vorajenwanich,Technical Digital Director
Natanaporn Sukhumamat, Assistant Director of Project Management
Ron Edwards, Head of Content
Korawee Mansornplang, Senior Marketing Manager