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Megazone - Automotive Website

Gold Stevie Award Winner 2016, Click to Enter The 2017 Stevie Awards for Sales and Customer service

Company: Megazone, Seoul, South Korea
Company Description: As the leader of IT industry, Megazone has 3 business divisions: Digital Marketing, Digital Agency, and Platform Service. Our clients are: LG U+, LGHH, Burt’s bee’s, Ferrero Rocher, Samsonite, Kinder, Nutella and etc. Through having the technology and customer insight, we aim for the digital marketing agency that can further communicate to customers with the evolved marketing solution.
Nomination Category: Website Categories
Nomination Sub Category: Automotive & Transport Equipment

Nomination Title: The all-new BMW 7 Series

When was this site or blog first published? May 2016

Briefly describe this entry’s communications objectives and how it met those objectives (up to 200 words):

Background:

Previous to the release date of The all-new BMW 7 Series, fierce competition has already begun among the equivalent competitors, such as Hyundai and Mercedes-Benz. We needed a microsite that can let our customers to recognize and experience the special features of our vehicles without visiting store.

Drawbacks:

Due to somewhat late release date compare to equivalent competitors, we strongly had to appeal the special features and design of our products to our target customers. We needed to appeal the luxury design and grand features by exposure of the various types of vehicles, and let them experience the dynamic design, the future-oriented features, and the special value of BMW 7Series without visiting store. At last, we needed to attract customers with benefits of purchasing BMW 7Series.

Solutions:

We let our customers to experience BMW 7Series without visiting store, by implementing the realistic Full 3D graphic of the interior and exterior of the vehicles on microsite. Not only showing static images, we also organized the microsite with motion graphics and changing background manner along with the time zone. (Changes at every 6-7pm) Finally, we organized an additional detailed information page regarding special benefits when purchase of BMW 7Series.

List the appropriate creative and production credits for this entry:

Directors:

AE : CHA SANGHOON (CMO) / LEE SEUNGTAE (General manager)
Design : LEE JEONHWEE (Deputy General manager)
Publishing, Develop : HAN HEEOK (Assistant Manager) / YOU MIYOUNG (Assistant manager)
Director : WON DONGYEON (Director) / 3D : JEONG MINGWAN (Team manger) , HA SEONGYUN(Manager)