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Medical Electronic Systems YO Home Sperm Test

Gold Stevie Award Winner 2016, Click to Enter The 2017 Stevie Awards for Sales and Customer service

Company: Medical Electronic Systems, Caesarea Industrial Park, Israel
Company Description: Medical Electronic Systems automates semen analysis testing. Our Sperm Quality Analyzers (SQA), installed in hospital labs, IVF centers and military hospitals worldwide are fast, precise and user friendly. Founded in 1993 by Gabriel Deutsch, MES has 80 employees. Our headquarters, R&D and production is in Caesarea, Israel with wholly owned subsidiaries in China, India, the U.S. and Europe.
Nomination Category: Mobile Site & App Categories
Nomination Sub Category: Health

Nomination Title: YO Home Sperm Test

Date this app was first released: The YO Home Sperm Test kit, including the app was released to the market on March 17, 2017 for Galaxy and iPhone platforms.

Briefly describe this entry's communications objectives and how it has met those objectives (up to 200 words):

Globally, ~15% of couples face infertility. 30% of the 'problem' is attributed to men. Testing women is expensive/painful. A man is easily tested (semen analysis) however, in many cultures, the male is NEVER tested or only after no female cause is established. The embarassment/fear a man faces when openly confronting his infertility hits his core masculinity and biological 'purpose' in life - procreation.

The YO Home Sperm Test (YO) works on a Smartphone, privately. It is an app + test kit (YO clip, slide...) that works with the phone's camera and light to record your own video, analyze it and provde a test result and you own video of Motile(Moving) Sperm Concentration. It was produced with the following objectives:

-Private, confidential, home test on a Smartphone platform
-Easy to use, engaging, non-threatening
-Fast, accurate and relevant test results
-FDA cleared, patentable
-Smartphone platform for other tests

The objectives were all met as follows:

-The YO app is run on your Smartphone, using a YO kit in private
-The app provides interactive step-by-step instrucitons w/animations and a sperm trivia challenge
-97% accuracy, 3 minute testing time, tests moving sperm
-2 tests/kit ~$25/test
-Patents, FDA
-Other tests pending...

Goals were met.

Provide the applicable creative and production credits for this entry:

Marcia Deutsch, CEO (Product concept, app customer interface, clinical, design, regulatory)
Marina Friling, Laboratory Manager (Clinical testing design, implementation and analysis)
Beni Cohen, Director R&D (Algorithm development, high level programming
Itay Golan / Eli Malyanker, Advanced Software Engineers (Programming, testing, app flow)
Assaf Ben Shushan, Director Operations/Engineering (Production, YO Clip and Slide Mold Design)
Lior Shriki, Manager Engineering (Design and engineering of YO Clip, YO slide)
Vitaly Strongin, Software Engineer (Engineering of YO Clip, YO slide)
Ido Zemach, Partner BEE CREATIONS (Product branding, animations, art)
Eyal Kaynan, Industrial Engineer (YO kit production)