McMahon Marketing - The Owner & Coach Video
Company: McMahon Marketing, Norman, OK, USA
Company Description: McMahon Marketing is a small inbound marketing agency (less than 10 employees) based out of Norman, Oklahoma, USA. We help companies drive revenue and sales. Since our inception just a few years ago, we have become a highly awarded agency and recently won our first Gold Stevie Award in the USA.
Nomination Category: Video Categories
Nomination Sub Category: Sales: Service Sales
Nomination Title: The Owner & The Coach
Date this production was first released/publicly viewed: July 1, 2016.
Briefly describe this entry's communications objectives and how it met those objectives (up to 200 words):
Our client, ActionCOACH, has a vision of a world in which every business is profitable and operates without the owner’s daily participation. In that world, owners work “ON,” rather than “IN,” their businesses and receive dividend checks rather than paychecks. The first half of the video shows owners that their problems are not unique. This is an important first step because small business owners feel isolated and stressed and believe others are thriving while they are failing. The second half of the video lays out a clear path from suffering to success. The message is: “Others have done it. You can too, and here’s how.”
The video, written as a poem, conveys the message in under three minutes, which is almost impossible to do in a conversation. When owners realize they are not alone and that there is a vision and a logical process to achieve it, they are inspired to change their lives. 2017 ADDY award winner 2nd place winner, ActionCOACH Business Coaching Global Video Competition, Johannesburg, South Africa, August, 2016. New client quote: “My partner didn’t understand our need for a coach. I showed her the video, and she said ‘I get it now."
Provide the applicable creative and production credits for this entry:
Advertising Agency/City: McMahon Marketing/Norman OK.
Client: ActionCOACH. Main Actor: Martin Holland, ActionCOACH Business Coach.
Art Director & Cinematographer: Cooper Williams.