McLaren Automotive - Company of the Year
Company: McLaren Automotive, Woking, United Kingdom
Company Description: McLaren Automotive is a British manufacturer of luxury, high-performance sportscars and supercars - developing and utilising technology and learnings taken from five decades of race-winning success to set new benchmarks in terms of performance and efficiency.
Nomination Category: Company / Organization Categories
Nomination Sub Category: Company of the Year - Automotive & Transport Equipment - Medium-size
Nomination Title: McLaren Automotive
Tell the story about what this nominated organization has achieved since 1 January 2017 (up to 650 words). Focus on specific accomplishments, and relate these accomplishments to past performance or industry norms.
McLaren Automotive is a British creator of luxury, high-performance sportscars and supercars. The company, launched in 2010, is now the largest part of the McLaren Group.
In eight years, McLaren Automotive has established itself as one of the world’s leading creators of luxury cars and its products are now routinely hailed as best-in-class.
The company has four defined product families: Sports Series, Super Series, Ultimate Series and motorsport products for customer racing which are retailed through over 80 retailers in more than 31 markets around the world.
Every vehicle is hand-assembled at the McLaren Production Centre in Woking, Surrey, England. The company now has a workforce of around 2,300 people.
Announced at this year’s Goodwood Festival of Speed, the company’s Track25 business plan will see McLaren invest £1.2billion in research and development to deliver 18 new cars or derivatives by the end of 2025, with all sportscars and supercars to be hybrid by 2025 when the company expects to reach 6,000 vehicles produced a year.
The company partners with world leading companies to provide specialist expertise and technology including AkzoNobel, Kenwood, Pirelli and Richard Mille.
To support the innovation of the light and strong carbon fibre chassis at the heart of all of its cars, the company is set to open a $67 million McLaren Composites Technology Center in the UK. As well as creating hundreds of new jobs, the facility will allow mean on average around 58% of content by value will be from the UK, up from its current 50%. CEO Mike Flewitt believes Britain can become a world leader in lightweight materials.
A growing line-up of world-beating sportscars and supercars
720S - More than just a new car with a new name, the 720S represented the first direct model replacement in McLaren’s history, and the first car to be launched under its Track22 business plan.
The McLaren Senna, named after the late Brazilian Formula 1 driver, who won all his World Championship titles with McLaren, Is from the company’s Ultimate Series and sold out all 500 examples before it was unveiled.
McLaren Speedtail- The firm has unveiled its new Ultimate Series car that will be limited to jusy 106 examples. It replicates the three-seat drivingconfiguration of the F1 roadcar and a petrol-electric hybrid powertrain built around a twin-turbocharged V8 engine.
Currently McLaren Automotive has 24 retailers spread throughout North America, its largest market,eight in the UK, and is growing in China where the firm plans to double sales this year compared to 2017.
In December 2016, the firm celebrated its 10,000th car. It reached the milestone in a little over five years. Less than two years later, McLaren Automotive celebrated record success with its 15,000th car.
Two years ago, the company introduced a second shift at its Production Centre as a way of meeting rising global demand for its individually crafted performance cars with production doubling from 10 to 20 cars a day. CEO Mike Flewitt says, “reaching 15,000 cars built is a significant milestone for us, showing how demand and production have increased.”
Boasting 2017 record production of 3,340 cars,McLaren posted a third consecutive year of profitability.
In bullet-list form, briefly summarize up to ten (10) of the chief accomplishments of this organization since the beginning of 2017 (up to 150 words).
-McLaren Automotive has established itself as one of the world’s leading creators of luxury cars and the largest part of the McLaren Group
-Opening a new $67 million McLaren Composites Technology Centre in the UK
-The company’s Track25 business plan will see the company invest £1.2billion in research and development to deliver 18 new cars or derivatives by the end of 2025, with all sportscars and supercars to be hybrid by 2025
-Currently McLaren Automotive has 24 retailersthroughout North America,eight in the UK, and is growing in China where the firm plans to double ales this year compared to 2017. .
-December 2016, the firm celebrated its 10,000th car. It reached the milestone in a little over five years. Less than two years later, McLaren Automotive celebrated record success with its 15,000th car.
-Boasting 2017 record production of 3,340 cars,McLaren posted a third consecutive year of profitability.
Of the following measures of success, which ONE do you want the judges to most appreciate about your organization's story of achievement since the beginning of 2017? Overall Innovation