Mavibahce Shopping Center - Company of the Year
Company: Mavibahce Shopping Center
Company Description: MaviBahce was designed as a city center for Izmir, suitable for the residents' lifestyle, where they can have a great time with their children and friends and shop in an area surrounded by nature. MaviBahce was targeted to offer a different experience as the "gathering, dining, entertainment and shopping spot" for all of Izmir.
Nomination Category: Company / Organization Categories
Nomination Sub Category: Company of the Year - Real Estate - Medium-size
Nomination Title: Mavibahce Shopping Center
Tell the story about what this nominated organization has achieved since 1 January 2017 (up to 650 words). Focus on specific accomplishments, and relate these accomplishments to past performance or industry norms.
Managed by ECE Turkey, the MaviBahce Shopping Center provides Izmir residents a “lifestyle” they are accustomed to. It allows visitors to have a comfortable shopping experience and also provided a feast for shoppers. Once again, the shopping center made its mark by rolling out a 5-day “Gastronomizmir Food and Gourmet Festival” between 13 and 17 May to bring food enthusiasts together and allow them to taste flavors unique to the Aegean Region. MaviBahce collaborated with brands under its own umbrella for this campaign, touched both its B2B and B2C target audience and strengthened ties in every aspect.
The Gastronomizmir Food and Gourmet Festival included several dining-related events and provided many activities such as gourmet flavors, street foods, discussions, competitions, workshops and concerts. The Festival began on 13 May with an opening cocktail party attended by famous chefs and gourmets.
An area was created for stands to be used by shopping center tenants and sponsors at the festival site. Fifteen brands at MaviBahçe - 06 Patisserie, 0, Adabeyi, Alin's, Arifoglu, Big Chef's, Coffeeshop Company, Caffe Locci'o, Defne Agaci, Fratelli La Bufala, Gloria Jean's, Hayal Kahvesi, Macro Center, Midpoint and Sir Winston House – and their chefs brought visitors together with special shows as well as one of a kind workshops. While visitors had the opportunity to taste different flavors, they were also able to discover the tricks of their favorite foods.
A kitchen setting was created in the middle of the shopping center where different recipes were made with famous chefs and gourmets. They shared the unheard-of secrets to these recipes with visitors as well and visitors were able to try these delicious flavors that left an amazing taste on their palates.
Some of Turkey’s and Izmir region’s popular restaurant chefs participated in events as part of the program. Gourmet Ahmet Guzelyagdoken prepared the Izmir Kumru – a sandwich that Izmir is known for - and Yunus Emre Akkor presented appetizing dishes from the Ottoman Cuisine. While the chefs cooked and had conversations, Dutch chef, photographer and journalist Wilco Van Herpen shared his experiences with visitors at the festival.
On the first night of the Gastronomizmir Festival, Garo Mafyan and the Turbulence orchestra provided a music feast to MaviBahce visitors while they dined and left a pleasant taste on both their palates and ears.
The festival became more exciting with the«In-House Chefs» cooking show where many amazing flavors competeted against each other. Applications were submitted at the shopping center’s information desk as well as the Gourmet Guide website. Eventually, 30 people participated in the competition. The contestants competed in groups of 10 in 3 categories and displayed their talent in front of professional chefs. At the end of each category, the winners received a full gold coin, runner-ups received a half gold coin, and the thirds won a quarter gold coin.
During the festival, visitors were brought together at the Provincial Directorate of Culture’s Izmir Photography Exhibit, the Cuneyt Gorgul Artistic Food Photos Exhibit and the Vegetable Decor – Stars of Turkish Cuisine exhibit to experience a different kind of feast.
In bullet-list form, briefly summarize up to ten (10) of the chief accomplishments of this organization since the beginning of 2017 (up to 150 words).
-The promotion of the festival must have increased appetite on social media aswell – posts of the event received thumbs up from food enthusiasts, were viewed by nearly 1 million 303 thousand people and were shared 735 times. Throughout the event, followers of the MaviBahce Shopping Center Facebook page increased by 74% and the organic views of posts on Facebook increased by 180%.
-News of the festival were covered on 166 various outlets and generated a value equivalent to nearly 35 thousand 606 euros in PR throughout the promotion.
-During the entire festival, an 18% increase in revenue was recorded as well as an increase of 20% in shopping center visitors. In addition, this project strengthened ties between the tenants, visitors and the corporation even further and had a persistent impact on their solid relationship.
Of the following measures of success, which ONE do you want the judges to most appreciate about your organization's story of achievement since the beginning of 2017? Marketing Performance