Marketing CoPilot - Best Business Book
Company: Marketing CoPilot, Toronto, ON Canada
Company Description: Marketing CoPilot Inc. builds digital sales engines that help companies find customers and keep customers. Our proven Digital CoPilotTM methodology improves demand generation, resulting in qualified leads for your sales team. Companies that implement our program have reduced their cost of lead acquisition, improved the quality of their leads, and increased revenue.
Nomination Category: Annual Report & Other Publication Categories
Nomination Sub Category: Best Business Book
Nomination Title: You Can't Be Everywhere: A Common Sense Approach to Digital Marketing For Any Business
The date on which this nominated book was first distributed or otherwise made public: August 8, 2016
Briefly summarize your book: its genesis, purpose, thesis, story, and results to date (up to 250 words).
In the age of 24/7 internet, there are thousands of ways for businesses to talk to, sell to, and connect with their customers. But, just as the old adage says, less is more. The key to a successful marketing strategy today is delivering the right content, at the right time, in the right place, for the right audience. In You Can’t Be Everywhere, Wiese offers her well-tested insight on how to navigate the realm of digital marketing and become a savvier marketer. Through personal stories and no-nonsense advice, Wiese shows how any company can conquer the digital space and craft extraordinary strategies and customer connections.
You Can’t Be Everywhere takes out all of the guesswork by: - Revealing the secrets behind creating an impactful, measurable, and captivating marketing program - Outlining a simple marketing approach based on common sense - Helping entrepreneurs, business owners and CEOs create a road map that shows them what they need to do in order to connect with the right audience and attract the right sales leads
Provide a chapter index of your book (up to 300 words).
Advance Praise for You Can't Be Everywhere
1. Your Opinion Doesn't Matter
2. Stop Guessing
3. Good Enough Versus Good
4. Getting It Done Versus Making It Matter
5. Don't Waste Time on Social Media
6. Get Your Own Space Right First
7. Don't Propose on Your First Date!
About the Author