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Mapo-Gu Office - Company of the Year

Gold Stevie Award Winner 2016, Click to Enter The 2017 Stevie Awards for Sales and Customer service

Company: Mapo-Gu Office, Seoul, South Korea
Entry Submitted BY: KCU
Company Description: Mapo District (Mapo-gu) is a gu, or district, within Seoul, South Korea. It lies northwest of the Han River. Several universities and government buildings are located there.
Nomination Category:Company / Organization Categories
Nomination Sub Category: Company of the Year - Non-Profit or Government Organizations - Large

Nomination Title: Mapo-Gu Office

Tell the story about what this nominated organization has achieved since 1 January 2016 (up to 650 words). Focus on specific accomplishments, and relate these accomplishments to past performance or industry norms.

Mapo-gu has created Korea's first book street as part of its efforts to prepare for the fourth industrial revolution

In the midst of the ongoing fourth industrial revolution in the 21st century, countries are said to have until 2025 to survive or perish. In order to succeed in the knowledge revolution, a book-friendly environment must first be created in a country. The world keeps changing at a faster pace. The Ministry of Culture, Sports, and Tourism released the results of a national survey on people’s reading habits in 2015; they showed that the annual reading rate among adults dropped by 6.1% to 65.3% between 2013 and 2015. In an effort to turn the tide, Mapo-gu took the lead in creating “a book street” for the first time in the country.

Train-shaped booths emerging as a must-see for culture & arts enthusiasts as well as literary fans; visited by a total of 260,000 people

Gyeongui Line Book Street has been created in an eco-friendly way from start to finish. At the site of a disused railway (Gyeongui Line), Mapo-gu installed book display booths in the shape of train cars made of recycled materials such as precast concrete box culverts and aluminum steel used for sewer lines. Each of the 14 booths has the word Stroll in its name after the relevant book genre, such as Humanities Stroll, Children’s Stroll, Travel Stroll, etc. Thus, the booths offer visitors a large selection of publications. Visitors can freely read the books and purchase them on the spot, too. In addition, it has showcased various high-end exhibitions including the special exhibition of Gutenberg Museum relics, which was enthusiastically received by citizens.

As a result, a total of 263,736 people visited Gyeongui Line Book Street between October 2016 when it was launched and March 2017. On average, 1,195 people visited the street on a weekday; 2,722 people, or more than twice the weekday figure, came during weekend. The surrounding commercial district has also recovered its vitality thanks to visitors who came to experience the unique theme park. Recently, a number of one-man publishing houses, independent bookstores, and book cafes have opened their doors along the street, which has become instrumental in helping the local publishing industry grow. The street is not only an eco-friendly resting place for city dwellers; it is also full of contents that enrich their humanistic knowledge. “Gyeongui Line Book Street” has become a place where citizens accept books as cultural goods.

“Gyeongui Line Book Street,” a Prestigious Policy of Mapo-gu Whose Innovativeness is Recognized in Korea

Representatives of local governments such as Jung-gu and Seodaemun-gu in Seoul and Anyang in Gyeonggi-do have visited Gyeongui Line Book Street for benchmarking purposes. The Ministry of Interior has designated the street as one of Korea’s “Top 8 Local Government Policies,” and it is planning to include the case in its regular training curriculum for high-ranking government officials. The Gyeongui Line Book Street initiative won an “excellence prize” in the 13th Local Self-Government Grand Fair of Korea hosted by the Ministry of Interior in 2017 and the “National Assembly’s Education, Culture, Sports, and Tourism Committee Chairman’s Prize” in the 1st Book-Reading Local Governments of Korea Awards in 2016. The project is highly recognized for its innovativeness in many parts of Korea.

“Book Evangelist” Mapo Presents New “Book + Rest + Culture” Paradigm

The publishing industry is undergoing a crisis worldwide. Mapo-gu has presented a new model of integration of books, rest, and culture through its “Gyeongui Line Book Street” project. It is an extremely innovative experiment to revitalize the publishing industry. Mapo-gu will help its residents boost their self-esteem and self-worth further through book reading. It will continue to play a pivotal role in expanding in the district the space that encourages its citizens to communicate with and get closer to one another through

In bullet-list form, briefly summarize up to ten (10) of the chief accomplishments of this organization since the beginning of 2016 (up to 150 words).

-The Gyeongui Line Book Street initiative won an excellence prize in the 13th Local Self-Government Grand Fair of Korea hosted by the Ministry of Interior in 2017.
-The initiative also won the “National Assembly’s Education, Culture, Sports, and Tourism Committee Chairman’s Prize” in the 1st Book-Reading Local Governments of Korea Awards in 2016.
-The Initiative was designated as one of Korea’s “Top 8 Local Government Policies” by the Ministry of Interior.
-A total of 263,736 people have visited the book street since its opening in October 2016.
-A total of 3,888 books worth approximately KRW 50 million have been sold at the book booths.
-A total of 128,880 people have visited various book-related exhibitions such as the special exhibition of Gutenberg Museum relics and an Illumination exhibit of Grimms’ Fairy Tales.

Of the following measures of success, which ONE do you want the judges to most appreciate about your organization's story of achievement since the beginning of 2016?

Overall Innovation