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Makers Nutrition Sales Video

Gold Stevie Award Winner 2018, Click to Enter The 2019 International Business Awards

Company: Makers Nutrition, Hauppauge, NY, USA
Company Description: Makers Nutrition is a fast-growing manufacturer of dietary supplements specializing in capsules, tablets, powders, softgels, and liquids. Our mission is to provide dietary supplement companies a full turnkey solution for contract manufacturing, order fulfillment, packaging, graphic design, and customer service.
Nomination Category: Video Categories
Nomination Sub Category: Sales: Service Sales

Nomination Title: Makers Nutrition Sales Video

Date this production was first released/publicly viewed:

Makers Nutrition’s tour video https://www.youtube.com/watch?v=eINQfrQP_n4), which is found on our homepage, thoroughly explains each step of our process, from graphic design and packaging to manufacturing and order fulfillment. We put a lot of time, money, and thought into the video to ensure that our clients are fully aware of the work that goes into making a dietary supplement product. Visitors are carried through our 177,000 square foot NSF, GMP-registered and FDA-approved facility, which is a way for potential clients to familiarize themselves with Makers Nutrition before even calling, emailing, or visiting us in person. Due in part by our video, we are happy to say that our website experiences 76% more traffic than it did in 2016, generating our sales growth from $12.9 million to $25 million in one year. Since the virtual tour has been implemented, the average amount of time spent on our website by each visitor has increased six times the length of the video, which is a whole lot of time. We look forward to creating more video content, as our tour video proved itself so successful.

Makers Nutrition is a different kind of nutritional supplement company and we wanted to make that immediately evident to anyone visiting makersnutrition.com. The video was the final piece in making that happen. We felt it was imperative to stay away from outdated production patterns. We needed our video to provide an enjoyable customer experience that would draw potential clients in and not away. Our video provides a tour of our manufacturing facilities, fulfillment facilities, and offices. The video highlights our certifications, awards won, and most importantly, our strong dedication to customer service.

So many of our newer clients are oversees. Though they may not share our language or office house, a picture is worth a thousand words all over the world. A video is worth even more. Our video lends a face and personality to our company, for foreign investors. International sales have grown substantially since the video was posted. We could not have asked for a better result of what came from the implementation of our tour video. It has truly been the game changer we were looking for, putting us on the map with Youtube and adding to our social media presence that is now booming. During the planning of this tour, we put ourselves in our clients’ shoes and approached the project from a different angle. What would a client want to see, to learn? Spending a considerable amount of time discussing strategic and core elements, here is what we came up with: convenience is key, accuracy is crucial. People want answers and they want real ones. Our video provides all the answers our potential clients need to understand that they cannot go wrong with Makers Nutrition. We did not waste our time with half-answers that conceal scams. There is nothing more irritating than false advertisement. The way we portray our facilities, offices, and employees matches the reality of our company. What you see is what you get. Credibility goes a long way, and we take great pride in just how credible Makers Nutrition is.

We offer our clients a turnkey opportunity to have their ideas made into a reality using our custom formula manufacturing, packaging, labeling, and fulfillment capabilities. There are many custom manufacturers in the supplement industry and most of them have tour videos. Makers Nutrition’s virtual tour video conveys our whole story to the entrepreneur who does not have time to be fooled. As digital media has paved the way for many businesses to express themselves online, we plan to keep learning, keep adding, and keep growing. As we expand our utilization of tomorrow’s digital trends, Makers Nutrition will surely benefit from adding more videos, proving to potential clients that we have got them covered.

Briefly describe this entry's communications objectives and how it met those objectives (up to 200 words):

-Makers Nutrition’s tour video (https://www.youtube.com/watch?v=eINQfrQP_n4), which is found on our homepage, thoroughly explains each step of our process, from graphic design and packaging to manufacturing and order fulfillment.
-We put a lot of time, money, and thought into the video to ensure that our clients are fully aware of the work that goes into making a dietary supplement product.
-Visitors are carried through our 177,000 square foot NSF, GMP-registered and FDA-approved facility, which is a way for potential clients to familiarize themselves with Makers Nutrition before even calling, emailing, or visiting us in person.
-Due in part by our video, we are happy to say that our website experiences 76% more traffic than it did in 2016, generating our sales growth from $12.9 million to $25 million in one year.
-Since the virtual tour has been implemented, the average amount of time spent on our website by each visitor has increased six times the length of the video, which is a whole lot of time.

Provide the applicable creative and production credits for this entry:

The Makers Nutrition Team