LLORENTE & CUENCA - Talha Wine Website
Company: LLORENTE & CUENCA, Madrid, Spain
Company Description: LLORENTE & CUENCA is the leading communication, public affairs and reputation management firm in Spain, Portugal and Latin America. The team is integrated by 22 partners and more than 482 professionals who provide strategic communications consultancy services to companies in all business sectors targeting the Spanish- and Portuguese-speaking markets.
Nomination Category: Website Categories
Nomination Sub Category: Food & Beverage
Nomination Title: Talha Wine: A matchless wine
When was this site or blog first published? The site was published on March 2016
Briefly describe this entry’s communications objectives and how it met those objectives (up to 200 words):
LLORENTE & CUENCA developed a communication project to communicate the talha winemaking process of Alentejo Regional Winegrowing Commission.
The Challenge: Communicate Talha Wine as a matchless wine, unique in Portugal and part of the Alentejo culture.
This consisted on creating a corporate website to introduce this ancient process, which included an illustrative video to explain the process and a video statement to clarify the commercial goals.
LLORENTE & CUENCA created:
A corporate http://vinhodetalha.vinhosdoalentejo.pt/en/ ">website – to introduce the ancient process with different contents:
-An illustrative video that explain the process
-A video statement with two different producers to clarify their commercial objectives by producing this type of wine.
-Socio-cultural explanation of Talha Wine for Alentejo region
-A strong media relations strategy that helped boosting Talha Wine.
-The proposal also aimed a strong media relations strategy, which helped boosting the Talha Wine.
-The videos had more than 440k views and over 8k positive reactions.
-The website launch was accompanied by media interviews and the result was 8 articles with an AVE of over 35k€ and a media reach of around 500k people.
List the appropriate creative and production credits for this entry:
LLORENTE & CUENCA
Tiago Vidal - General Manager Portugal
Carlos Ruiz Mateos - Client Director
Cristina Girão - Consultant
Nuno Cunha - Digital Consultant
Pedro Duarte - Director
Fábio Duque Francisco - Partner and Head of Business