LLORENTE & CUENCA - PR Agency of the Year in Europe
Company: LLORENTE & CUENCA, Madrid, Spain
Company Description: LLORENTE & CUENCA is the leading communication, public affairs and reputation management firm in Spain, Portugal and Latin America. The team is integrated by 22 partners and more than 482 professionals who provide strategic communications consultancy services to companies in all business sectors targeting the Spanish- and Portuguese-speaking markets.
Nomination Category: Corporate Communications, Investor Relations, & Public Relations Categories
Nomination Sub Category: Public Relations Agency of the Year in Europe
Nomination Title: LLORENTE & CUENCA. The growth challenge
Tell the story about what this nominated agency achieved since 1 January 2016 (up to 650 words). Focus on specific accomplishments, and relate these accomplishments to past performance or industry norms.
LLORENTE & CUENCA is the leading reputation, communication and public affairs management consultancy firm in Spain, Portugal and Latin America. The team in Europe (Madrid, Barcelona and Lisbon) is made up of 170 professionals. It ended the year 2016 with revenue for global fees totaling 33.8 million euros which is 12.5 percent more than the prior year, with exchange differences considered. The offices in Spain and Portugal increased their turnover by 16%.
Its network of offices spreads across America: Buenos Aires, São Paulo, Rio de Janeiro, Bogota, Santiago de Chile, Quito, Miami, New York, Washington DC, Mexico City, Panama City, Lima and Santo Domingo. Furthermore, it operates in Cuba and offers its services through subsidiaries in Bolivia, Paraguay, Uruguay, Venezuela, Costa Rica, Guatemala, Honduras, El Salvador and Nicaragua. It is a member of AMO, the leading corporate and financial communication consulting firm network meaning it can manage projects all over the world.
It leads the sector rankings. It is the number 1 communication consulting firm in Spain for the sixth year in a row, as per the http://prnoticias.com/images/marketing/INFORME_PR_2017.pdf">PR Report prepared by the consulting firm Torres y Carrera in collaboration with PR News. Furthermore, it was chosen by the main Spanish advertisers as the best communication consulting firm in 2017, according to the magazine El Publicista.
LL0RENTE & CUENCA puts its clients at the forefront of its business and has defined its 2017-2019 Strategic Plan on these grounds. It is based on the immense crossroads of demands, requirements, opportunities and threats in communication that its clients face in today’s world. #LLYCustomercentric.
Its commercial offering has been enriched with the creation of an Economic Context specialty area directed by economist and former Spanish Minister Jordi Sevilla, who works along with a team of experts in economic intelligence and socio-economic analysis.
Its professionals comprise the best talent on the market. One example of this is the appointment of José Manuel Velasco, a member of the firm’s Advisory Board and manager of its Executive Coaching for Communication area, as the Chairman for the next two years of the Global Alliance for Public Relations and Communication Management.
His digital know-how has made it possible to create synergies in the social media which have improved its positioning. In 2016, it was the top Spanish consulting firm on https://www.linkedin.com/company/llorente-&;-cuenca">LinkedIn as far as the number of professional followers.
In March 2017, it supported an initiative that emphasized the professionalism and personality of Ibero-American journalists, the King of Spain International Journalism Awards, granted by the news agency EFE. It was the sponsor of the Ibero-American Journalism Award, which was given to Carmen Posadas. The event was presided over by His Majesty King Felipe VI.
In July 2017, it celebrated the 1st anniversary of the Fundación LLORENTE & CUENCA foundation. The first year involved work by the volunteers to tell the public about projects by people who dream of improving the life in their communities. One of the projects was as follows: In January, a delegation made up of representatives from Bodegas Muga, Fundación Alaine and Fundación LLORENTE & CUENCA travelled to the heart of Benin (Africa) to carry out actions and create communication materials to win over the members of the 300 Club. The Club is an initiative that was set up in 2012 by Bodegas Mugas and Fundación Dreamtellers (now known as Fundación LLORENTE & CUENCA) which combines a passion for wine and an interest in helping others.
One of the 53 awards won in Europe by the firm during the 2016-2017 period included being named the only Spanish communication consulting firm to be awarded a Cannes PR Lions 2017. The campaign that won a Bronze Lion was “Deliciosa Calma” (Delicious Peace) for Campofrío, a job that arose out of an idea from the agency McCann and Momentum, a PR strategy which was developed by the LLORENTE & CUENCA Consumer Engagement team.
In bullet-list form, briefly summarize up to ten (10) of the chief accomplishments of this nominated agency since the beginning of 2016 (up to 150 words).
-The number 1 communication consulting firm in Spain for the sixth year in a row, as per the PR Report by Torres y Carrera and PR Noticias.
-Chosen by the main Spanish advertisers as the best communication consulting firm in 2017, according to the magazine El Publicista.
-The only Spanish communication consulting firm to be awarded a Cannes PR Lions 2017. Campofrío placed its trust in the firm to develop the PR strategy for the campaign “Deliciosa Calma”, an original idea by McCann.
-A new Economic Context specialty area directed by economist and former Spanish Minister Jordi Sevilla.
-Sponsors of the Ibero-American Journalism Award at the 34th King of Spain International Journalism Awards, granted by the news agency EFE.
-Organizers of the 2nd Spanish Brand Communication Trends Forum, an initiative that came out of the Consumer Engagement area.