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LLORENTE & CUENCA - Estrada Fora Video

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Company: LLORENTE & CUENCA, Madrid, Spain
Company Description: LLORENTE & CUENCA is the leading Communication and Public Affairs management consultancy in Spain, Portugal and Latin America. The team is integrated by 20 partners and almost 500 professionals who provide strategic communications consultancy services to companies in all business sectors targeting the Spanish- and Portuguese-speaking markets.
Nomination Category: Video Categories
Nomination Sub Category:Security/Safety

Nomination Title: Estrada Fora

Date this production was first released/publicly viewed: March 28th, 2017

Briefly describe this entry's communications objectives and how it met those objectives (up to 200 words):

The main objectives of this communication were to get closer and to create engagement with motorcycle consumers, to reinforce the brand’s position about road safety and responsible driving, to share the most beautiful roads in Portugal with the fans of the brand’s Facebook page and to introduce more Portuguese roads in the Motorcycle Diaries platform. The project was very successful: the 6 videos originated almost 60 news pieces and were broadcasted, as a TV show, in a TV channel. The videos also had over 1.120.993 views, 4.773 shares and 1.197 comments, with a total reach of 2.244.266 people. Bridgestone’s page Facebook followers also increased 67% in the 6 months of the initiative,

Provide the applicable creative and production credits for this entry:

From LLORENTE & CUENCA:

Marlene Gaspar (Client’s Director); Cristina Girão (Consultant); Nuno Cunha (Digital Consultant) and Mariana Roberto (Junior Consultant).

FROM BRIDGESTONE:

André Bettencourt, Marketing Director at Bridgestone Europe NV/SA, Portuguese branch;

Joaquim Horta, producer