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KTH Lenticular Brochure

Gold Stevie Award Winner 2016, Click to Enter The 2017 Stevie Awards for Sales and Customer service

Company: KT Hitel Co., Ltd.
Company Description: KT Hitel( KTH) is online mobile service company founded in 1991 and one of the leading internet company in Korea. KTH, the subsidiary company of KT(Korea Telecom) which is the biggest ICT company in Korea, is running businesses such as Internet communications technology services, TV Home shopping “K Shopping”, and film rights business “Playy”.
Nomination Category: Annual Report & Other Publication Categories
Nomination Sub Category: Best Marketing or Sales Brochure or Kit - Print

Nomination Title: KTH Lenticular Brochure

Date this brochure or kit was first distributed: This brochure was distributed on May 26th, 2017.

Korea Telecom Hitel(KTH) is online mobile service company founded in 1991 and one of the leading internet company in Korea. KTH, the subsidiary company of KT(Korea Telecom) which is the biggest ICT company in Korea, is running businesses such as Internet communications technology services, TV Home shopping “K Shopping”, and film rights business “Playy”.

We have made the brochure to introduce KT Hitel Co., Ltd.(KTH) most effectively. The brochure describes the technologies and services of KTH that is widely used in people’s everyday life and that changes the future via your mobile and tablet devices.

The brochure is introducing not only KTH but its respective business areas. And each business area has been made as a separate leaflet.

Especially, We made it with lenticular to emphasize our innovative characteristics.

Briefly describe this entry's communications objectives and how it met those objectives (up to 200 words):

1. Brochure (Front cover)

The cover part of the leaflet we used 3D lenticular to symbolize creative and innovative. It gives us emotion like taking real tablet device. At the image of lenticular, there are variety service icons of KTH.
2. Brochure (Company introduction part)

We designed the brochure with lenticular style to emphasize our creativeness and innovative characteristics as a leading mobile company in Korea. To represent our businesses domain, history and winning prestigious awards, we used some metaphors such as product, movie clip and apps.

3. Brochure (Business part)

The brochure about business introduction has three parts. All the three parts have unique images for intuitive understanding. The t-commerce part has the shopping related image. At the video contents distribution part, you can see the movie cut. ICT platform services part uses mobile phone image.

4. Leaflet (Solution introduction part)

The variety solutions we have are designed as leaflet so that we can add or subtract the leaflet as we want. The vivid colors of the leaflet can entertain the eye of everybody. The holder part of the leaflet is streamlined and business card can be inserted. We chose the red color to describe KTH’s innovative and dynamic

Provide the applicable creative and production credits for this entry:

KeeYoung Jeon : Direction
Yean Na : Design
JaeKyoung Lee : Creative Design