KT&G Group Corporation PR Film

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Company: KT&G Group Corporation, Daejeon, South Korea
Entry Submitted By: KCU
Company Description: KT&G is the leading tobacco company in South Korea with annual sales over $4 billion USD.
Nomination Category: Video Categories
Nomination Sub Category: Magazine Format

Nomination Title: KT&G Group Corporation PR Film

Date this production was first released/publicly viewed: May. 10, 2017

About the video
Imagination becomes a reality when executed.
The video tries to deliver the story on what KT&G has done, its efforts to become a global company and make people’s lives better, and how such plans and aims have become a reality.
The video applied the cut transition technique that quickly changes images like commercials and 3-D graphic design to add more fun to the video.

Briefly describe this entry's communications objectives and how it met those objectives (up to 200 words):

About the company

A company realizing a dream to make a better life together: KT&G is committed to realizing a better life by imagining it with its customers based on its principle management that looks far and long under the corporate philosophy, “Right Company.” “Awake Company” and “Growing Together Company.”

KT&G a better tomorrow: KT&G is building a competitive edge in the market through change and innovation and growing into a global top-tier company that leaps beyond Korea and into the global market.

In addition, it strives to become a company contributing to society through various social contribution activities. It also fulfills its environmental responsibilities by developing eco-friendly products and saving resources and energy.

KT&G developing various areas of business: KT&G has been leading the domestic pharmaceutical technology through bio, health, and beauty businesses, striving to contribute to ensuring the health and beauty of the people as well as to national economic growth by expanding its business to a global market. Aside from this, it will fulfill its responsibilities and obligations as a representative company of Korea by revitalizing the related industrial ecosystem.

Provide the applicable creative and production credits for this entry:

Production: PANTERA PICTURES

Director: HWANG SAM GON