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KoROAD - Magazine / Editorial App

Gold Stevie Award Winner 2018, Click to Enter The 2019 International Business Awards

Company: KoROAD
Entry Submitted By:KCU
Company Description: The roles of KoROAD include the improvement and research on road traffic environment, strict driver’s license system management customized for users, enhancement of traffic safety awareness of users, expansion of safety culture for 365 days a year
Nomination Category: Mobile Site & App Categories
Nomination Sub Category: Magazine / Editorial

Nomination Title: Sin Ho Deung (traffic light)

Date this app was first released:

The roles of KoROAD include the improvement and research on road traffic environment, strict driver’s license system management customized for users, enhancement of traffic safety awareness of users, expansion of safety culture for 365 days a year, R&D on the futuristic policy and technology and exploration of new driving forces for growth as the leader of advanced traffic culture as well as the hub of road traffic safety. , the in-house newsletter of KoROAD, increases the people’s interest on KoROAD by sharing policies, visions and achievement.

Has been operating online website and mobile website at the same time.

The general information magazine on road traffic safety, strengthens the image and status of KoROAD and increases the people’s interest on safety of pedestrians and consideration for the traffic vulnerable as the space for sharing key values and visions of KoROAD. Furthermore, keeps endeavoring to be the very reliable medium which can be the standard related to the road traffic by creating the professional and reliable contents.

The mobile website is implemented in three versions to fit to the browser size; PC, tablet and mobile device. It applied the IT technology ‘responsive web’ to be used in the latest Android and iPhone devices. On the design aspect, the fonts of high readability were adopted. The contents were visualized for readers to read more easily by dark and light images and texts and proper arrangement of photos and illustrations.

In terms of the contents, helps to increase the application of information related to safety with the focus on very ‘reliable’ information enabling readers to feel the intellectual accomplishment and ultimately to enhance the interest on safe traffic culture. To this end, provides the quality information on traffic and safety through professional contents and helps readers to find out more in-depth information and experience the efficiency in using information as well as feel the intellectual accomplishment.

In particular, put every endeavor to establish the identity of KoROAD which was the standard and basis of safety, and to explore the specialized elements which could be delivered more interestingly using the story-telling approach in 2018. Moreover, developed the contents helping the public to understand through accurate viewpoint and standards on road traffic culture and enhanced the concentration of readers through the events inducing the participation of readers.

http://news.koroad.or.kr
http://www.koroad.or.kr/kp_web/mnSignalList.do?board_code=BRBBS_030

Briefly describe this mobile site or app’s objectives and how it has met those objectives (up to 200 words). If applicable, include here the platforms your app supports:

-The in-house newsletter of KoROAD, increases the people’s interest on KoROAD by sharing policies, visions and achievement of KoROAD as the leader of advanced traffic culture as well as the hub of road traffic safety.
-The mobile website is implemented in three versions to fit to the browser size; PC, tablet and mobile device. It applied the IT technology ‘responsive web’ to be used in the latest Android and iPhone devices. On the design aspect, the fonts of high readability were adopted.
-In terms of the contents, provides the quality information on traffic and safety through professional and reliable columns and helps readers to find out more in-depth information and experience the efficiency in using information as well as feel the intellectual accomplishment.
-Established the identity of KoROAD, explored the specialized elements for the story-telling approach and developed the contents helping the public to understand through accurate viewpoint and standards on road traffic culture in 2018.

Provide the applicable creative and production credits for this entry: Published by KoROAD