Korean Culture and Information Service Webzine
Company: Korean Culture and Information Service
Entry Submitted By: KCU
Company Description: Established as the Korean Overseas Information Service under the Ministry of Culture and Information in 1971, the Korean Culture and Information Service (KOCIS) has exerted significant efforts to share Korea’s cultural value with the international community and to enhance the national reputation.
Nomination Category: Website Specialty Categories
Nomination Sub Category: Best Email Newsletter
Nomination Title: ‘KOREA,’ Monthly Webzine of Korean Culture and Information Service
How often is this email newsletter published? Monthly Published
KOREA, a premium webzine that acts as a “messenger” of Korean culture for the world, plays the following roles.
First, the major characteristics of the webzine KOREA are speed and the possibility of revision. Because KOREA is distributed to many countries around the world, some countries receive an issue near the end of the month even if it is published earlier on. The online version addresses this problem, delivering the latest news to international readers in a timely manner regardless of country. Comprised of popular sections from the magazine, the webzine utilizes the instantaneous global reach of digital technology. The accuracy of articles can be improved thanks to the possibility of revision.
Second, KOREA highlights unique aspects of Korean culture by selecting special themes. Instead of focusing on topics that Korea wants to share with the world, the webzine introduces trends and issues that are of international interest, such as K-Pop, the Korean dining table, Korean festivals, and the DMZ. The articles enable readers to build a stronger connection to Korea, and stimulate their curiosity towards the country.
Third, the articles in KOREA are written by experts in the field. KOREA, which serves as the face of the nation, must contain articles that dignify the image of Korea. Depending on the topic, the articles are written by various experts such as music critics, program directors, game journalists, movie critics, and designers. The webzine is considered a source of reliable information by international readers, and plays a key role in elevating the global standing of Korea’s cultural arts.
Fourth, with its stylish image and design, KOREA in itself is a form of cultural content. KOREA seeks to share the most recent issues in Korea through on-site coverage. Since the design of a webzine is an indicator of the standard of cultural arts, leading designers have been recruited to convey the dynamic spirit of Korea. Moreover, unlike paper magazines, images that aid understanding can be freely added without layout constraints.
Fifth, KOREA publishes articles not only in the cultural arts, but also covers government efforts aimed at enhancing the national image. Readers are kept up-to-date on the Korean government’s efforts behind issues that have come under the global spotlight, namely, the inter-Korean summit and the North Korea-US summit. Also featured were the top policies of the Korean government in the past year.
Briefly describe this newsletter's communications objectives and how it has met those objectives (up to 200 words):
Established as the Korean Overseas Information Service under the Ministry of Culture and Information in 1971, the Korean Culture and Information Service (KOCIS) has exerted significant efforts to share Korea’s cultural value with the international community and to enhance the national reputation. With 32 cultural centers in 27 countries, KOCIS is raising awareness of Korea’s beautiful culture and actively engaging in cultural exchange while producing high-quality content commensurate with the national image.
The key to enhancing Korea’s national image is consistent hard work and commitment. Above all, speed is the most important. Accordingly, KOCIS publishes the monthly English webzine KOREA, which aims to introduce Korean culture and arts to international readers. The webzine not only promotes a proper understanding of Korea and its cultural arts, but also keeps readers updated on emerging trends and areas of interest. As an online version of the magazine KOREA, it caters to the needs of younger generations, for whom computer and mobile devices are part of everyday life.
List the appropriate creative and production credits for this entry:
Publisher : KIM Tae-hoon