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Korea Workers’ Compensation and Welfare Service - Hope Tree

Gold Stevie Award Winner 2018, Click to Enter The 2019 International Business Awards

Company: Korea Workers’ Compensation and Welfare Service
Company Division/Group: KCU
Company Description: Korea Workers’ Compensation & Welfare Service (KCOMWEL) is a South Korea’s leading government agency responsible for administering a wide array of social security and labor welfare services.
Nomination Category: Annual Report & Other Publication Categories
Nomination Sub Category: Other - Public Relations

Nomination Title: 'Hope Tree'

Date this publication was first distributed: PublishedVol. 75 on Jul/Aug 2018,

-Better quality of life for readers by sharing valuable information
-Configure as a house organ that is easily accessed and read
-Responsive we wepings allow real-time feedback from readers
-Conduct a satisfaction survey every year for house organ
-2013, 2014, and 2017 Korean Communication Awards

Briefly describe this entry's communications objectives and how it met those objectives (up to 200 words):

‘Hope Tree’ is the official house organ for Korea Workers’ Compensation and Welfare Service(COMWEL). It is aimed at improving COMWEL’s image and forming a sympathy with people as sharing valuable information through communication with all works of life such as workers, employers, and prospective workers or job seekers

To the eyes of the general public COMWEL might not seem friendly due to its nature of a public organization. However, ‘Hope tree’ is easily accessible and provides various COMWEL programs through webtoon, services introduction, information, news, and events.

It does not disseminate COMWEL’s public relations news unilaterally but offers a wealthy of practical information to its readers. It also has been trying to making itself acknowledged as a helpful and pleasing house organ for its readers to gain COMWEL‘s policies and daily life information.

In order to better communicate with people, since 2018 we have formed a responsive webzine through which we always communicate and reflect readers’ opinions.

Lastly, if the Hope Tree wins this award, it will be a more reliable house organ for public. Hope Tree will continue to work harder so that it can be a good house organ. Thank you.

Provide the applicable creative and production credits for this entry:

-Publisher : President Korea Worker`s Compensation & Welfare Service(COMWEL)

-Editor : Head of Customer and PR Office