Korea Expressway Corporation PR Film
Company: Korea Expressway Corporation, Gimcheon, South Korea
Company Division/Group: KCU
Company Description: Established in 1969, Korea Expressway Corporation is a South Korean corporation that constructs and operates an expressway network in the Republic of Korea.
Nomination Category: Video Categories
Nomination Sub Category: P.R.: Government
Nomination Title: Korea Expressway Corporation PR Film
Date this production was first released/publicly viewed: Feb. 28, 2017
The PR video on Korea Expressway Corporation that prioritizes people’s happiness shows the history of growth of Korea’s expressway network and how this development has brought about changes in people’s lives.
It introduces a variety of projects that KEC has implemented and will implement, and clearly showcases its corporate philosophy, “We built roads, connect people and cultures, creating a new world.”
The video added various screen switching techniques such as motion link and montage technique as well as 3-D graphic design.
Briefly describe this entry's communications objectives and how it met those objectives (up to 200 words):
Established in 1969, Korea Expressway Corporation is a South Korean corporation that constructs and operates an expressway network in the Republic of Korea.
It laid the foundation for the country’s economic growth and played a leading role in the history of expressways. It has built and managed a 4,000 km expressway network for 28 lines and plans to construct a 6,000 km expressway network by 2020.
Expressways have become intelligent through the integration of remarkably developed information and communication technology and are on the verge of becoming a new-concept future expressway called “smart highway” with improved stability and driving support service.
Korea Expressway Corporation is constantly striving to make highways that make people safe, comfortable, and happy, and become a world-class smart road service provider.
Provide the applicable creative and production credits for this entry:
Production: PANTERA PICTURES
Director: HWANG SAM GON