Korea Airports Corporation Public Service Advertisement

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Company: Korea Airports Corporation, Seoul, South Korea
Entry Submitted By: KCU
Company Description: Korea Airports Corporation (KAC) is an airports organization which manages a total of 14 airports in Korea.
Nomination Category: Video Categories
Nomination Sub Category: P.R.: Media & Entertainment

Nomination Title: Korea Airports Corporation (KAC) Public Service Advertisement “We Are the People Who Are Not Seen”

Date this production was first released/publicly viewed: Released on June 30th, 2017

Briefly describe this entry's communications objectives and how it met those objectives (up to 200 words):

Title: Korea Airports Corporation (KAC) Public Service Advertisement “We Are thePeople Who Are Not Seen”
Length: 40 seconds / Format: Public Service Advertisement

Korea Airports Corporation (KAC) is an airports organization which manages a total of 14airports in Korea. KAC is currently providing safe and convenient airport services to allthe people in Korea. This advertisement was made to show the pride and determination ofthe KAC employees to create a better environment in the airports, even if they areneither remembered nor acknowledged.

It is divided into two parts, where the former emphasizes a dark-toned silhouette whichemphasizes the people who are not seen, and the latter expresses bright and enthusiasticKAC staff members.

This advertisement will inform the public that there are many people behind the sceneswho are always working hard to create a safe airport and a convenient airport.

Provide the applicable creative and production credits for this entry:

Advertiser: Korea Airports Corporation (KAC)
Production Company: THEZONE CREATIVE Co. Ltd.
Director: Lee Sang-sik
Assistant Director: Lee Sang-hun
Script: Seo Hyeon-suk
Research: Ko Eun-sin
Camera: Shin Hyeon-jin
Lighting: Yang Gi-hyeok
Equipment: Kim Yong-mo
Makeup: Kim Jun-yeong
Cast Manager: Jeong Yeong
Persons in charge: Jeong Seung-su, Kim Min-cheol, Kwak Gyeong-uk