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Koc University Anatolian Scholarship Program - Together we can achieve more

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Company: Koc University, Istanbul, Turkey
Company Description: A non-profit, research university in Istanbul, Turkey
Nomination Category: Video Categories
Nomination Sub Category: P.R.: Non-Profit Fund Raising

Nomination Title: Koc University Anatolian Scholarship Program - "Together we can achieve more"

Date this production was first released/publicly viewed: The videowaslaunched on September, 2017.

Briefly describe this entry's communications objectives and how it met those objectives (up to 200 words):

Koç University’s Anatolian Scholarship Program, an exemplary social responsibility initiative, is designed to reach out to successful students from economically disadvantaged families in the developing provinces of Turkey.

Funds are raised from corporate and individual donors, and directly utilized for students to cover their tuition, accommodation and book expenses as well as their monthly stipend.

The Program started in 2011 with 6 donors and 14 students. As the donor base expanded, the number of students benefitting from the Program reached 376, with 180 donors.

2018 marks Koç University’s 25th Anniversary; as we are celebrating this milestone, we wanted to use it as a way to expand our donor base to our alumni and make them feel both included and responsible.

We selected 6 Anatolian Scholars from 6 different regions of Turkey. We went to their hometowns with a production crew consisting of Koç University staff, instructors and students.

Their stories were created as both individual films and one film that gives a unique message: “Why should our alumni be a part of this program?”

The videos helped raise funds for 11 additional students (as of June 2018 and counting), all from one separate graduating class of Koc University.

Provide the applicable creative and production credits for this entry:

Tugce Erdogan Cekici

Hande Sarantopoulos